2012 Norco Mountain Bike Product Launch

26er 29er News

2012 Norco Sight – 140mm Trail

Overview
What is in a name? Can a name really define its holder? If you change a name do you change the person? The name Sight can mean many things to many people. Vision, foresight, perception, focus: as every individual sees the world through different eyes, the SIGHT was created to help you realize your own visions of riding. No two people see a trail exactly the same way; each rider is unique with their own strengths and riding style. The new SIGHT has the ability to take you anywhere you can imagine. With incredible versatility this is the perfect tool for those looking for an adventure with no bounds. It has the climbing aptitude and descending talent to take you places you have only dreamed of. From endurance cross-country races to weekend adventures with friends, you bring the vision and the SIGHT will show you how to get there. Open your eyes to a new riding experience — the SIGHT will change the way you see the trail.

Intended Use
A great deal of time and technology goes into making every tube. This extra effort provides two major advantages. The first is that by using custom tubing, we can reduce weight while improving the strength of the bicycle, creating light, lively and exhilarating ride properties. The second is clean, inspired lines that lend to eye-catching aesthetics; a bicycle should look as good as it rides. Handling We set our focus on creating a low centre of gravity and reducing unsprung mass; the result is a bicycle that is lighter, quicker and more agile.

The Sight Story
For some people 140mm (5.5”) of travel provides the necessary versatility to be called an all mountain bicycle, while others might call it a trail or marathon bike likening it to its cross-country brethren. We like to call it the SIGHT: Not too big, not too small, the SIGHT is just right. Light and nimble enough to climb meets strong and responsive enough to descend, this is a bicycle that fills the desires of riders looking for adventure and versatility everywhere they ride.The SIGHT will give you new eyes for adventure; you’ll never look at a trail the same way again. Impossible will look possible and second guesses will turn the corner to afterthought. One hour or seven, when you are in the saddle of the SIGHT a ride is no longer just a ride — it is an adventure ripe with possibility, an odyssey with limitless outcomes which will all put a smile on your face.The SIGHT isn’t the only bike in this category, but it is one of the best. A combination of industry-leading technologies, carefully selected spec and a refined geometry create what some might view as the perfect bike. More than the sum of its parts with features like custom hydroformed tubing, A.R.T. optimized suspension and a tapered headtube, once you go SIGHT, you’ll never go back.

“We like to call it the Sight: Not too big, not too small, the Sight is just right. Light and nimble enough to climb meets strong and responsive enough to descend, this is a bicycle that fills the desires of riders looking for adventure and versatility everywhere they ride.”

A.R.T. Advanced Ride Technology

  • A.R.T. suspension: results in a smoother, faster ride uphill and down.

Tapered Head Tube
This design allows for larger tubing at the front end where the headtube meets the down tube making it stiffer and more resistant to side loading, ensuring precise steering and bicycle control.

  • It allows fork manufacturers to make a stronger crown (the piece that connects the legs of the fork to the steer tube) with no weight penalty.
  • Increased strength means less flex and more precision with no down sides – have your cake and eat it too.
  • The bearings in the lower headset cup are oversized, allowing them to be stronger, smoother and longer-lasting.

Syntace
Integrated Dropouts

  • Syntace X12 142mm x 12mm axle: stiffer, and stronger than other axle designs.
  • Integrated derailleur hanger is stronger and much stiffer than conventional designs.
  • Direct mount brake: Get rid of half the hardware from a normal brake and while you’re at it, toughen things up a bit and improve braking performance. Better braking, lighter system = more fun to ride.
  • Clevis-less pivots: If you were to look at a normal pivot point, you would notice that the end point is connected by a piece of material welded to the tube, also known as a clevis. As we take strides forward in bicycle design, we found a way to do away with the traditional clevis system by producing clevis-less pivots. With fewer welds and custom tapered tubing, these pivots are stiffer, stronger and lighter, giving you a better ride.

Custom Hydroformed Tubing
A great deal of time and technology goes into making every tube. This extra effort provides two major advantages. The first is that by using custom tubing, we can reduce weight while improving the strength of the bicycle, creating light, lively and exhilarating ride properties. The second is clean, inspired lines that lend to eye-catching aesthetics; a bicycle should look as good as it rides.

Handling
We set our focus on creating a low centre of gravity and reducing unsprung mass; the result is a bicycle that is lighter, quicker and more agile.

One-Piece Holloform Link Arm
This hyper-rigid link arm provides uncompromisingly stiff rear end that keeps the bike tracking straight and true through any terrain.

Integrated Derailleur Hanger
Proven to be substantially stiffer and less prone to breakage than conventional hangers.

Custom Stainless Steel Hardware
It has been said that it is the little things that count. Our custom stainless steel hardware is designed to be both precise and easy on the eyes.

Front Derailleur
To allow the front derailleur to follow a more natural path as the suspension compresses, we have integrated the front derailleur mount onto the chainstay.

Fluid Concept Design
A.R.T, an optimization of the FSR suspension platform, is not a static design that is transferred from bicycle to bicycle in cookie-cutter fashion. Rather, it is a fluid design concept that is adjusted and refined to match the riding style, preferences and demands of each platform that we apply it to. Our engineers modify the characteristics and benefits of the A.R.T suspension to provide the optimal ride performance for each bicycle

Increased Pedaling Efficiency
To combat the mortal enemy of suspension known as bob (the bouncing that occurs when pedaling), A.R.T. was designed to provide a 20% increase in chain growth.This improvement creates anti-squat forces, which effectively counter the forces that produce suspension bob. The result is an incredibly efficient power transfer that provides excellent climbing abilities for our bikes.

Improved Leverage Ratio Curve
Ever notice how sometimes you can fiddle with a shock for what seems like hours, yet your suspension feels exactly the same? To remedy this, A.R.T. provides a lower and more progressive leverage ratio curve. In plain English it means that a bike with A.R.T. is easier to tune and has a bottomless feel to its suspension travel.

Square-Edge Bump Compliance
Square-edge bumps will slow most suspension designs down in a hurry. A.R.T., however, improves the wheel’s ability to travel rearward as it travels up, allowing the wheel to move out of the way of obstacles. When put in practice it provides a smoother, faster ride over rough and varied terrain, perfect for mountain bikes.

Improved Braking Performance
You may have heard of brake-jack before, and perhaps you’ve seen the interesting contraptions bolted to the rear of bicycles to mitigate braking forces. With A.R.T. the rearward axle path allows the suspension to remain incredibly active under braking. The result is smooth, powerful braking with fully active suspension and a whole lot of traction when you need to slow down immediately. It’s like magic, but really, it’s just good engineering.

 

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