AASHTO PROVIDES $5,000 TO SUPPORT TECHNICAL WORK ON U.S. BICYCLE ROUTE SYSTEM

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USBRS

Funds from AASHTO’s Center for Environmental Excellence to aid in route selection, mapping, and technical aspects of creating U.S. Bicycle Route System

Missoula, Montana — This morning Adventure Cycling Association announced that the American Association of State Highway and Transportation Officials’ (AASHTO) Center for Environmental Excellence is providing Adventure Cycling $5,000 to assist states with route selection, mapping, and the technical aspects associated with the development of a U.S. Bicycle Route System (USBRS).

“We are pleased to contribute funds that will provide technical support and other resources to the states as they work to create a U.S. Bicycle Route System,” said John Horsley, AASHTO executive director. “Adventure Cycling has been a partner with AASHTO on this important project for the past five years and were it not for their efforts we could not have come this far.”

The purpose of this national network will be to facilitate long-distance bicycle travel over routes that have been identified as being appropriate for cycling. Just as AASHTO oversees and approves the designation of U.S. Interstate highway routes, it will also manage the designation of national bicycle routes as they are nominated by the state Departments of Transportation.

On Monday, Adventure Cycling kicked off a grassroots fundraising effort to raise $20,000 to support its ongoing organizing and mapping efforts for the emerging route network. “AASHTO has offered an exciting and important show of support for the U.S. Bicycle Route System,” said Ginny Sullivan, Adventure Cycling’s special projects director and staff lead on the USBRS project. “We hope more and more cyclists will recognize the significance of this project and show their support by donating to this fundraising campaign to help sustain our efforts.”

Adventure Cycling’s Build it. Bike it. Be a part of it. campaign will run through National Bike Month, ending on Monday, May 31, 2010. Using social media tools, a group of dedicated fundraisers, and leveraged funds from a diverse roster of business and organizational donors, Adventure Cycling hopes to inspire cyclists across America to donate $10 or more to help build this national network.

As of today, Adventure Cycling has raised nearly $13,000 for Build it. Bike it. Be a part of it. campaign from individual donors on Causes, Change.org, and a collection of good old-fashioned paper checks from business and organizational donors, as well as Adventure Cycling members and other enthusiastic cyclists and supporters from around the country.

Business supporters of the campaign include BikeFlights.com, BOB, Klean Kanteen, Red Arrow Group, Renaissance Bicycles, Salsa Cycles, and Team Estrogen.

Media partners are helping to spread the word about the Build it. Bike it. Be a part of it. campaign; they include Bicycle Radio, Momentum, New Belgium Brewing, NewWest.net, Pedal Pushers, and Wend.

Cyclists and other supporters can donate $10 to help build the U.S. Bicycle Route System on Adventure Cycling’s Change.org fundraising page for the project or through Causes on Facebook. Learn how to help spread the word at http://www.adventurecycling.org/beapartofit.

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Adventure Cycling Association is the premier bicycle travel organization in North America with over 44,000 members. A nonprofit organization, its mission is to inspire people of all ages to travel by bicycle. It produces routes and maps for cycling in North America, organizes more than 40 tours annually, and publishes the best bicycle travel information anywhere, including Adventure Cyclist magazine and The Cyclists’ Yellow Pages online. With more than 40,000 meticulously mapped miles in the Adventure Cycling Route Network, Adventure Cycling gives cyclists the tools and confidence to create their own bike travel adventures. Contact the office at (800) 755-BIKE (2453), info@adventurecycling.org, or visit www.adventurecycling.org.

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