Media Kit 2017

MTBR & RoadBikeReview

56%

have been visiting for more than

3 years

 

28%

have been visiting for more than

5 years

 

MTBR Membership Length

Influence effectively the opinions
of passionate forum members and their followers

 

Marketing to the MTBR core audience of brand influencers at scale is the single most efficient choice you can make. Influencing the MTBR core audience that has the spending power and brand recommendation authority ensures that your message can cut through the clutter.

 

30%

value their bike stable over

$10,000

 

10%

value their bike stable over

$20,000

 

60%

value their bike stable over

$5,000

 

51%

over

$5,000

 

23%

over

$3,000

 

Bike Stable Value

Primary Bike Cost

* Combined value of all currently owned bikes

The MTBR brand influencer is always looking for an edge.  They're constantly evaluating what's new in the market and more importantly, which bike should they add to the stable.  Reach them in the sweet spot of engagement and desire.

 

30%

50%

have given buying advice to more than

6 people

 

have given buying advice to more than

10 people

 

MTBR Members  Advice Influence

Advice Frequency

53%

share advice

and opinions

at least

1x a week

 

31%

share advice

and opinions

several times

2+ a week

 

Audience Age

Education

81%

influenced by

STAFF

REVIEWS

81%

influenced by

FORUM

POSTS

66%

influenced by

USER

REVIEWS

85%

between

25-54

 

7%

under

24

 

70%

members have college degree

21%

members have postgraduate degree

58%

have over $75,000 income

40%

have over $100,000 income

Product Evaluation Influence

Household Income

The MTBR audience is highly educated, affluent and passionate to ride the latest technological marvels that the bike industry releases each year.  It's one thing to want to ride the latest.  It's another to be in a position to.

 

25%

ride more than
4 times a week

75%

ride more than
2 times a week

Ride Frequency

MTBR's audience lives to ride and rides to live.  Reach a sophisticated audience of affluent travelers who pursue the trail less traveled.

 

 

 

 

41%

plan mountain

bike park

60%

plan multi-day

bike trip

Bike Trip Plans

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