Jagwire and Mafia Racing Team Up to Support IMBA
Profits from Sales of Limited Edition Cable Kits will Fund IMBA Trail Building Projects
BOULDER, CO. July 8, 2011 – Jagwire is partnering with the Mafia Racing Team to help support the International Mountain Bicycling Association (IMBA) National Trail Fund. All proceeds from sales of Jagwire’s new limited edition 2011 Mafia Plaid Ripcord Derailleur kit will be donated to IMBA. According to James Alberts, Jagwire marketing manager, profits from the 200 kits will fund almost an entire trail construction project. The Mafia Plaid kit will be sold exclusively through the Mafia Racing Team and IMBA websites.
“The Pabst-Felt-Mafia Racing Team and the Team IMBA program are truly honored to be a part of such a cool project, said David Janowiec, spokesman for the Mafia Racing Team. “We’re very excited to work with Jagwire on a project that directly benefits the mountain biking community. I give them all the credit for orchestrating such a great idea, and helping raise funds for IMBA.” Janowiec added that he and his teammates are very pleased with the collaboratively developed derailleur kits. “I’m stoked on the final product, it’s an amazing limited edition piece,” he said.
“Our partnership with Mafia Racing provided us the opportunity to create something that plays to our strengths,” said Alberts. “We produced a small batch of colorful housing that helps the Mafia Racing Team and 200 lucky IMBA members express themselves through their bikes. More importantly, we’re helping to create more trails.”
Each special edition kit contains 2500mm of red and silver Mafia Plaid L3 lubricated derailleur housing, two Teflon-coated shift cables, 10 red end caps, six cable donuts, one dirt guard, two cable tips, two Tube Tops, and 2100mm of sealing liner.
For more information about Jagwire, contact James Alberts at (952) 941-9391 x1398 or email firstname.lastname@example.org. Learn more about the Mafia Racing Team by contacting David Janowiec at (970) 389-0310 or emailing email@example.com. Product details and images of the Mafia Plaid kits can be found at www.mafiaracing.com or www.imba.com.
About Jagwire USA
Jagwire is the number-one cable and housing brand in the world. You’ll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. For more than 20 years, Jagwire has pioneered new territory in manufacturing high performance control systems. As an ISO 9001/TS-16949 company, we have an unyielding commitment to quality, constantly testing, stressing and abusing our brake pads, housings and cables under extreme conditions. Our goal is to provide high-quality products with consistent performance. Learn more by visiting Jagwireusa.com or calling James Alberts, Jagwire Global marketing manager, at (952) 941-9391 x1398. Email firstname.lastname@example.org.
About Mafia Racing Team
The Mafia Racing Team is a core of elite, professional off-road cyclists dedicated to inspiring people of all ages to bike and lead healthier, more active lives. Our goal is to incorporate the arts, culture, sustainability, creativity, charity and most of all—community—in one team. The Mafia Racing Team is composed of men and women with a nationally competing 15-athlete pro roster and four U.S. regional teams: West Coast, Mountain Region, South West, and North West. Each team may host up to 30 riders. Our teams compete throughout North America in mountain bike, cyclocross, off-road triathlons, and some road cycling and running races. Learn more by visiting mafiaracing.com.
Source: James Alberts, Jagwire Global Marketing Manager