Bell Joy Ride ambassador program expands and kicks off in Santa Cruz, CA

The smiles tell the story

Event Women's
Bell Joy Ride

Sean Coffey, Category Manager at Bell takes the Joy Ride ladies on a tour of the Bell facility.

The Joyride ambassadors were armed with Bell’s knowledge about safety. Bike tuning and bike fit were covered as well with the top mechanics at the Ibis facility.

Bell Joy Ride

The Joy Ride crew learning about the rigors of Bell’s helmet testing.

Bell Joy Ride

Jamie, checking out her new Super 3 in Matte Cobalt.

The Ambassadors were kitted appropriately and proper post-ride party skills were demonstrated at the kick-off event.

Bell Joy Ride

A glimpse of some of the SWAG each Joy Ride ambassador gets in their kit for the year (Camelbak, Qloom) helmets, Jerseys and Hats.

Bell Joy Ride

Joy Ride Housewarming party – Susie Douglas on the rooftop deck getting to know her peers.

Bell Joy Ride

Joy Ride Kickoff party at Roaring Camp – Bell employees, Industry friends and the local community all gathered to meet our new ambassadors.

Bell Joy Ride

Jamie and Amber – 2 ladies from the 2017 ambassador crew.

Bell Joy Ride

Girls Rock hosted the Bell Joy Ride ambassadors at IBIS on Saturday. GR was the inspiration for the program.

Photo Thumbnails (click to enlarge)

About the author: Francis Cebedo

The founder of mtbr and roadbikereview, Francis Cebedo believes that every cyclist has a lot to teach and a lot to learn. "Our websites are communal hubs for sharing cycling experiences, trading adventure stories, and passing along product information and opinions." Francis' favorite bike is the last bike he rode, whether it's a dirt jumper, singlespeed, trail bike, lugged commuter or ultralight carbon road steed. Indeed, Francis loves cycling in all its forms and is happiest when infecting others with that same passion. Francis also believes that IPA will save America.

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