Munich, Germany, July 7th 2009 – From July 23rd to 26th, 2009 everything at the New Munich Trade Fair will revolve around cycling – when the premiere of BIKE EXPO takes place. The much anticipated new cycling show by Messe München International focuses on “Cycling Trends for City and Nature”, and will present many commercial and socially relevant topics such as Urban Mobility. Industry visitors will enjoy an early glimpse of the latest trends in the areas of E- and City Bikes as well as Fashion, Components, and Bike Tourism. Trade days are July 23rd and 24thand BIKE EXPO opens its doors to the public on the following weekend (25th and 26th).
Although the event was only publicly announced at the end of January, it has enjoyed a positive response from the industry despite this rather short preparation period. More than 180 exhibitors with over 220 brands have come on board for the premiere of BIKE EXPO among them renowned brands such as Abus, Additive Bikes, Adidas Eyewear, Alpina International, Atomlab, BlackMarket, BOS, Bulls, Camelbak, Ciclosport, Craft, Derby Cycle, Focus, FSA, Giant, Gonso, Herkules, Kalkhoff, Kettler, Kali, Kona, KTM, Maloja, Morewood, M-TRAXX, Pantherwerke, Paul Lange & Co./ Shimano, Pegasus, Pinarello, PG Bikes, Radon, Rocky Mountain, Rixe, Rohloff, Rose, Rotwild, Rudy Project, Schwalbe, Selle Royal, Shaman Racing, Sigma Sport, SKS, Sombrio, Spank, SR Suntour, Straitline, Therm-Ic, UVEX, Wheeler and Ziener and many more.
BIKE EXPO is not just a platform for established brands; companies with fresh, new ideas will also enjoy this perfect staging ground. At the Innovations & Trends Village companies such as Lezyne, Kettenmax, Veloboy, Jango, Biria, Tribus Athletics, Zigo, RTI Sports, and Elmoto will present themselves and their innovations to the show’s international audience.
In addition to viewing the exhibits, visitors will have the opportunity to attend a number of informative seminars. In cooperation with Extra Energy e.V., the highly regarded international market resource for LEVs (Light Electric Vehicles), BIKE EXPO presents its primary topic Pedelecs and E-Bikes, including information on Pedelec market statistics and tourism. In addition, there will be technical seminars by SR Suntour, FSA, and PG Bikes. Urbanlogics will present on Fixies. The panel discussion “Future of Bike Mobility” is guaranteed to unearth interesting information; organized by the renowned SportKreativWerkstatt.
Visitors will also have the opportunity to test the latest products during BIKE EXPO. A variety of test tracks indoors and outdoors have been created, including the generously designed ExtraEnergy TEST IT track, where visitors may demo the latest models by Daum Electronic, ID Europe Components GmbH, BionX, Kranich Trading AG, Helkama, Velox Oy, Giant Deutschland, Derby Cycle, and Panther Werke.
The extensive outdoor exibit area at the New Munich Trade Fair is focused around the specially built MTB and Dirt tracks, providing a meeting place for the entire cycling scene, and featuring an attractive, first-class event program as well as festival atmosphere. The area will be divided into three segments with different highlights: MTB Test Fest, Park & Ride Zone and VELONALE. At the MTB Test Fest, coordinated by PLAN B, the focus is on the consumer. Here they can talk to manufacturers about the latest products in a casual atmosphere, and demo the equipment to their hearts’ content. One highlight of the MTB Test Fest is the Scott Junior Trophy powered by Milka, where future cycling stars compete in 5 age groups from 4 to 14 years old. Bike event specialists Rasoulution organize the Park & Ride Zone, which promises the highest level of excitement and entertainment with the BIG IN BAVARIA Dirt Contest attracting the world’s best riders to compete for a prize purse of 20,000 Euro for each discipline. Another special highlight are the Trial shows by Scotland’s rising star Danny MacAskill, who combines the MTB disciplines Street and Trial with highly technical tricks a at a specially designed BIKE EXPO Trial track during several 20-minute shows.
WheelzUp! Bike Film Festival enriches the urban-cultural side event at BIKE EXPO 2009. “NASU – Summer in Andalusia”, “Klunkerz”, “B.I.K.E. – the movie”, and the German premiere of “Death Pedal” are four feature films spotlighted by the screenings, setting standards in their respective genres. Following the feature films the program continues with cycling-related short films.
Sunday is the start of the VELONALE, organized by sports marketing agency runabout. This is a bicycle race for everyone – from active families to ambitious hobby athletes – divided into three contests, Touring, Renner and Chrono, on specially closed streets in Munich’s East. The organizers expect close to 1,000 participants.
BIKE EXPO covers more than 22,000 square meters of hall space as well as 25,000 square meters of the outdoor exhibit area close to the East Entrance.
Manfred Wutzlhofer, Chairman of Management, Messe München GmbH: “Munich was predestined for a show with focus on cycling. Not only because the city embodies the new cycling culture, but also because as a trade show location Munich offers a state-of-the-art exposition center, optimal infrastructure and accessibility, as well as an extensive selection of hotels in all price categories. How important these factors are to the industry is clearly shown by the positive response we have received to the premiere of this event . Announced only last January the constructive feedback from the entire industry creates a very positive forward outlook for BIKE EXPO indeed.
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