BIKE EXPO a success right from the start
• More than 5,000 international industry professionals
• More than 20,000 cycling enthusiasts on the public days
• Exposition focus: Urban Mobility, E-Bikes and Pedelecs
• Great response to side event program
• Exhibitors pleased with results
BIKE EXPO, the new cycling sports show from Messe München International, ended on July 26th, 2009 but already 2010 is the industry talking point as a result of the debut show’s positive success. Right from the start BIKE EXPO distinguished itself with a high level of international interest and the first two exclusive trade days saw more than 5,000 visitors from 42 countries taking in the latest product innovations and leading brand developments. During the weekend over 20,000 consumers attended BIKE EXPO at the New Munich Trade Fair, to find out about up and coming bike trends and to test the latest models demo tracks. With the theme “Cycling Trends for City and Nature” BIKE EXPO showcased 211 exhibitors from 25 countries over a total of 22,000 square meters of exhibition space, as well as 25,000 square meters of outdoor exhibits and event areas. Germany, Italy, Austria, the People’s Republic of China and Taiwan all had a strong exhibitor presence and visitors came from all over the world. A special spotlight at BIKE EXPO was on E-Bikes and Pedelecs, currently very much in trend. To cover the increasing demand as well as tap into new market segments, almost all large bicycle manufacturers now include E-Bikes and Pedelecs in their selection. Another hot trend the show highlighted was single-speed bikes, or Fixies as they are known, as well as city, fitness, and racing bikes, road, trekking, and mountain bikes. Components, parts and accessories were all featured strongly too and a number of tourism areas and associations also resented their latest cycling attractions.
The focus of this new event by Messe München International was on Urban Mobility, currently a key topic in cities across the world, as the bicycle continues to establish its reputation as the urban transport choice for the 21st century. But also all facets of the bike sport like road racing and mountain biking will stay an inherent part of the BIKE EXPO concept for the future.
The side event program, including the Scott Junior Trophy powered by Milka and the Velonale, which were open to everyone, received a highly positive response. The most spectacular highlight of the BIKE EXPO program, the BIG IN BAVARIA dirt jump competition, united professional BMX and mountain bike riders from all over the world in Munich. The stunning tricks like doubled rotations and backflips kept the numerous spectators in ongoing amusement.
But also another elemental part of the BIKE EXPO program was highly attended: The technical seminars and presentations, such as “Suspension Fork Service”, “Flexible Production in Europe”, as well as “Bicycle Retail and the Internet – Concepts and Strategies”.
Manfred Wutzlhofer, Chairman of the Management, Messe München GmbH: We observed two areas of industry evolution in particular during this new event. The latest product trends such as E-Bikes and Pedelecs require a special focus and we are supporting that with a strong representative platform. We believe that Urban Mobility will have long-term growth and an impact on everyone’s future. Messe München GmbH is therefore taking the first step in this direction and will acquire Pedelecs as well as introduce designated special charging stations and parking zones to travel across our extensive exhibition area and environs in a way that protects the environment. Secondly, the concept of BIKE EXPO takes into account the growing interest in including the consumer goods chain. The 2+2 concept we offer, the combination of two days for industry professionals and two days for the public, received a positive rating from the exhibitors. They were able to present their brand philosophy and image to trade visitors and consumers in a targeted manner.
In the next few weeks the organizers will hold meetings with industry representatives to continue improving the concept and to find a mutually beneficial date for the next BIKE EXPO.
Werner Grau, General Manager UVEX GmbH & Co. KG: In my opinion the outlook for having this exhibition in Munich is extremely good; the infrastructure is outstanding; the exhibition halls are modern, spacious, and air-conditioned; and I expect that BIKE EXPO will establish itself as one of europe’s great trade shows, and within a rather short time. At the latest in its third year this will be an international, magnificent bicycle exposition.
Bernhard Lange, General Manager Paul Lange & Co. oHG: We are here because our customers come here. On Thursday morning we were almost overwhelmed with visitors, and I have to say it is really great to be here. Bavaria is a cycling Mecca and I believe it was a good decision to base the exposition here. Munich is also known for its bicycle-loving major. We are where our customers are!
Carol Urkauf-Chen, General Manager KTM Fahrrad GmbH: Our company is located in Austria, and is not too far from Munich. So this is almost a house show for us, and that’s why we love coming here. In addition, Munich’s infrastructure is very good, which makes it easy for visitors to come to the show.
Ludger Tabeling, Gonso: Gonso is pleased that there is finally a new platform where we can present our collections rather early in the year and thus attract some attention amount our retail customers at an early date.
Matthias Seidler, General Manager Derby Cycle Werke GmbH: It is very important for us to be present at all expositions where our retailers ultimately get together. A large number of our retailers is present at this BIKE EXPO, therefore it is rather self-evident that we exhibit our products here. After a very good retail season we expect that we will be able to establish ourselves at this location. Assuming that this is not a one-time exposition, but that the event will become an established part of the calendar. We will continue to participate.
Klaus Haas, General Manager Maloja Clothing GmbH & Co. KG: The concept of combining an event with an exhibition is great. We consider this show more a consumer expo than a retail exposition. Possibly with the help of targeted expansion in the event area more exhibitors may be attracted to the show next year.
Hannes Neupert, 1st Chairman ExtraEnergy e.V.: Our expectations were met in full. The response from the high quality audience was very good. Visitors were very interested and participated in our presentations in a targeted manner.
Georg G. Haas, Marketing & Sales Urbanlogics: Urbanlogics, in ist function as a new distribution partner for the bicycle industry, considered the atmosphere during the trade visitor as well as public days positive overall. As a niche and special product supplier from the “FixedGear + Singlespeed” sector we generated a lot of interest in our portfolio from both sides. BIKE EXPO, as a new exposition for the industry, achieved coverage of the urban mobility segment. We are looking forward to next year.