Bike Press Camp 2011 – The Future of Cycling Media Events


June 20-24, 2011 – Deer Valley Resort – Park City, Utah

For the third year in a row, Mtbr and will be attending a cycling industry event known as Bike Press Camp. We will be taking many photos and videos of the latest and greatest bikes, gear and accessories. Besides meeting with the manufacturers one-on-one, we also get the chance to demo the products on the hills and slopes of the awesome Deer Valley Resort!

Bike Press Camp was created by former Interbike show director Lance Camisasca and it is a smaller media-only event that showcases bike products in a more timely, intimate setting than Interbike. Other attending media include websites, magazines and newspaper outlets such as Wired, Popular Science, LA Times, Velonews, Mountain Bike Action, Bicycling Magazine, Bicycle Retailer and more. For a full list of attending media, check here:

Exhibitors for this year include satisfied repeat brands such as Cannodale, CamelBak, ClifBar, Gore Bike Wear and Gore Ride-On Cables, Fox Racing Shox and Lazer helmets as well as first time exhibitors like Turner, Niner Bikes, Enve and Tifosi Optics. For a full list of displaying exhibitors, check here:

If you own or work for a bike shop, Bike Press Camp is followed by an even called DealerCamp, a cycling event made JUST FOR independant bicycle dealers. This event is also held in Deer Valley and runs July 26-28. For more info, check out:

Check back here next week, for more info about the best bike products!

Full Description Below, from the Bike Press Camp website.

For four days, more than 30 of the world’s best cycling and non-endemic journalists will gather with leading bicycle industry manufacturers in epic Deer Valley Resort in Park City, Utah. Along with amazing accommodations, this area provides outstanding road, downhill and cross-country riding just a few steps from the resort accommodations. Comprehensive product testing of 2012 cycling gear could not be any easier or better.

The 2011 event will feature improved scheduling for one on one sessions and product displays held in manufacturers’ private luxury apartments at the stunning Black Bear Lodge. The event schedule also includes product demo sessions and an outdoor display area adjacent to the chairlifts and roads, allowing for extensive product testing to promote the latest gear.

As in 2010, PressCamp 2011 will provide ample networking opportunities. The resort setting, just 10 minutes from downtown Park City, is intimate, relaxing and conducive to producing or rekindling relationships with important members of the cycling and non-endemic press.

PressCamp makes it possible for manufacturers to go to market efficiently and have the best opportunity to receive the editorial support that key brands deserve. The proven formula of PressCamp affords smaller companies big-company exposure at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets.

more info:

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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