
The 2008 Dirt, Sweat and Gears 12 Hour race (http://www.dirtsweatandgears.com/) will be the most fun you can have on a mountain bike and participants will also be helping to maintain high quality trails in the Southeastern United States. DSG is making a strong statement about its commitment to mountain biking advocacy through an innovative partnership with SORBA, IMBA’s southeastern affiliate. DSG will make a $10 donation to SORBA on behalf of every SORBA-IMBA member who participates in the 2008 event. To sweeten the pot and show their commitment to trail advocacy efforts, the team at Ergon is offering the first 25 members who register for the race in a free pair of Ergon GP1 grips, as a special gift. As an added bonus Team Ergon’s Jeff Kerkove will be on hand at the event to install these grips and answer questions for racers.
“Dirt, Sweat and Gears is all about sharing good times with like-minded cyclists while supporting a good cause. As SORBA / IMBA members, we support SORBA’s efforts and recognize their vital importance in the effort to create trail opportunities for mountain bikers,” says, Race Marketing Director Grant Castle.
Jeff Kerkove, Marketing, Event, and Athlete Relations for Ergon USA (and Team Ergon MTB Endurance Racer) said, “It’s easy for Ergon to get involved with DSG and SORBA to help promote racing, bicycle culture, and most importantly…trail advocacy. DSG is special because they’ve built and they maintain freakish trails on private land. You can ride this outstanding course when they open it up for this one, you-gotta-be-there-weekend, while at the same time they are doing their part to improve public trails. That’s leadership Ergon wants to associate with.”
Tom Sauret, SORBA Executive Director, says ”this partnership is an example of how race promoters, the bike industry, and advocacy groups all recognize that we are essentially one family working as one to fertilize the bike culture.”
SORBA
The Southern Off-Road Bicycle Association (SORBA), IMBA’s regional presence, is the largest nonprofit mountain biking organization in the Southeast. SORBA members work with land managers in Alabama, Georgia, Florida, North Carolina, South Carolina, and Tennessee to create trails and trail systems for mountain bikers and other users to enjoy. Through advocacy, education, and recreational opportunities, SORBA carries out its mission to promote land access, trail preservation, and new trail development in order to enhance mountain bike touring, racing, fun, and fellowship for all mountain bicyclists in the southeastern United States. For more information visit: http://www.sorba.org/
IMBA
The International Mountain Bicycling Association (IMBA) creates, enhances and preserves trail opportunities for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, and innovative trail management solutions. IMBA’s worldwide network includes 32,000 individual members, more than 500 bicycle clubs, and 400 corporate partners and dealer members. For more information visit: http://www.imba.com/
Dirt, Sweat and Gears
Dirt, Sweat and Gears is a 12hr Mountain Bike Race and Festival that takes place on the weekend of May 2nd – May 3rd 2008. Last year DSG hosted racers from 31 states competing for a $10,000 purse and walking away with loads of schwag including 3 complete bikes, 4 frames, and most importantly, great memories! Each year this event also supports a charity with a portion of proceeds going to The American Cancer Society for 2008. An addition to DSG, SSUSA will take place on May 2nd and will feature an XC style Single Speed Race with all the requisite shenanigans. For more information, please visit: http://www.dirtsweatandgears.com/
Ergon Bike Ergonomics
Ergon is made up of specialists in different areas. There are bike experts, racers, sports scientists, ergonomics experts, engineers, and industrial designers. The aim at Ergon is to develop products that offer the best ergonomics for cyclists, which combine the best scientific principles with practicality. The performance of Ergon products is tested in scientific laboratory studies, in the technical institutes, and with the sweat and tears shed under the most extreme race conditions. Cycling press editorials, international design awards, and the hardest race conditions in the world confirm that Ergon is at the cutting edge. Learn more about these great products at: http://www.ergon-bike.com/
source: Jeff Kerkove, Ergon USA