Pimp Your Ride, Sponsor a Rider

Race Face supporting Dirt Series Scholarships with Custom Crank Auction

VANCOUVER - May 29, 2009 - Along with all the fame and travel, the sickest part of being one of our Race Face team riders is getting fully customized RF components to ride. It’s more than just getting a mother lode of the most killer gear around, you get the most killer gear that’s been made just for you.

This year, we’re not going to offer up a spot on the Race Face team, but we are going to give you the chance to get something completely custom and ridiculously sexy, courtesy of the marketing crew at Race Face and our good friends at Altech Anodizing. We’re auctioning off six sets of sweet Atlas FR cranks in a rainbow of colours on eBay–two at a time, all summer long. The winner of each auction will have the back pocket of the left crank arm custom laser etched with the message of their choice. Make it whatever you want, just remember this is a family show boys.

It’s not like the money we raise is going into our beer fund for Metal Fridays down in the engineering department, either. We’re donating all the cash we raise through these auctions to the Dirt Series Scholarship program. In the last 8 years, the coaches of the Dirt Series have travelled far and wide from their home base in Whistler to teach new MTB skills to women and men. They’ve taught beginners how to roll, intermediates how to rip, and have helped rippers go bigger than they’ve gone before. This year they’re hosting 17 camps, including five co-ed events, from Southern California to Alberta.

Even though sponsorship from companies like Race Face helps keep Dirt Series camp entry fees as low as possible, there are still deserving mountain bikers who just can’t afford it. Those riders can apply for a Dirt Series Scholarship to have their camp fees waived so they can learn from the best without having to go into hock or skip any meals. All proceeds from these custom crank auctions will be donated in support of this program.

Each new auction will be announced on the Race Face and Dirt Series websites. First up, heavy hitters — Rum Red and Agent Orange Atlas FR Cranks battle it out for the bigger payday. Bidding opens May 29 closing June 6, 2009. So figure out what you want your custom cranks to say and then go bid on a pair. You’ll be the envy of your buddies when they drool over the sweet, coveted prize Race Face custom made for you and, as if that’s not enough incentive, we’re throwing in a ‘Get Outta Jail Free’ card with your better half. What better way to justify your online purchase than by saying “But baby, I did it to help send someone to school!”.

For more information, visit www.raceface.com.

Chance to Win Death Cab for Cutie CDs and Concert Tickets

HOOD RIVER, Ore. (May 29, 2009) – DAKINE, a leader in action sports accessories, has teamed up with Grammy Nominee Death Cab for Cutie and select retailers to hold a series of in-store promotions including free CDs and a chance to win Death Cab for Cutie concert tickets.

Beginning May 30, 2009, the first 30 people to purchase a DAKINE product or products totaling $40.00 or more at each participating DAKINE retailer will receive a free copy of Death Cab for Cutie’s latest release, “The Open Door EP.”

Death Cab for Cutie is wrapping up its world tour with the last eight North American stops throughout the month of July. From May 30, 2009 through June 20, 2009, fans can enter to win a pair of tickets to see Death Cab for Cutie live in concert.

Check out the below list of Death Cab for Cutie concert dates, venues and participating retailers:

• July 5, 2009- Hollywood Bowl
Retailer: Spyder, 65 Pier Avenue, Hermosa Beach, CA 90254

• July 11, 2009- Greek Theatre Berkeley
Retailer: Mainland Skate & Surf, 2317 Stoneridge Mall Rd, Pleasanton, CA 45889

• July 13, 2009- Red Butte Garden Amphitheatre
Retailer: Milosport, 3119 E. 3300 S., Salt Lake City, UT 84108

• July 14, 2009- Red Rocks Amphitheatre
Retailer: BC Surf and Sport, 8678 Park Meadows Center Drive, Lonetree, CO 01248

• July 16, 2009- Pacific Coliseum
Retailer: The Boardroom, 1745 West 4th Ave., Vancouver, BC V6J 1M2

• July 17, 2009- Edgefield Manor
Retailer: Exit Real World, 206 NW 23rd Ave., Portland, OR 97210

• July 18, 2009- Marymoor Park
Retailer: Sno Con, 263 Yale Ave. N, Seattle, WA 98109

• July 19, 2009- Marymoor Park
Retailer: Evo Gear, 122 NW 36th St., Seattle, WA 98107

About DAKINE

Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories for thirty years. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories. To view current DAKINE products or to check out DK MUSIC visit

www.DAKINE.com
DAKINE Media Contact:

source: Lindsay Robinson SnL Communications

The second issue of XXC Magazine is now available for download at XXCmag.com. XXC is a PDF eZine dedicated to endurance mountain bike racing and epic riding.

This image is one of the few of Dan at Andorra, Sven Martin got this shot on the upper section of the Vallnord course the very run Dan crashed and broke his shoulder. The big over the bars crash Dan suffered in downhill practice put pay to him retaining the number spot he won in last years 4X. DOWNLOAD THE IMAGE FOR YOUR DESKTOP 800×600 //    1024×768 //    1280×1024 //    2560×1600 ATHERTON PROJECT For those of you who haven’t already seen it, episode one of the ‘Atherton Project’ is now airing on all good video platforms. The fly on the wall documentary, filmed by legendary film maker Clay Porter, will be aired every two weeks with the first episode available here . Episode two goes live on MPORA.com on Friday 29th June. Subscribe here to download the Atherton Project to your iPod. View it at Mpora or subscribe in iTunes US OPEN Gee headed on a whistle stop trip to the US to take on the formidable US open. The demanding track at the Diablo Freeride Park isn’t one to be taken lightly as Gee found out in both early practice sessions – a couple of over-the-bar crashes on one of the many technical rock sections left Gee with a bit to work out for Sunday’s finals. As if we hadn’t already seen enough rain this season, yet another downpour arrived just hours before the final. With not one practice run on the wet course, things were going to be pretty hard going for all. Gee made a few errors on his run but his time of 2.32.72 was just two seconds off the win and good enough for 2nd place. TEAM UPDATE As if one ‘broken’ Atherton wasn’t enough, Dan joined sister Rach on the treatment table following a crash during downhill practice in Andorra. He is recovering well despite breaking his scapular (shoulder) and hopes to be back on the bike in time for Fort William. Rach is recovering well following the operation on her damaged shoulder nerve. She is due to have her stitches out on the 28th May and is already itching to get back on the bike. A more in depth description of the operation can be read on Rachels blog – although this isn’t for the faint hearted… http://animalcommencal.tv/rachel/blog WORLD CUP STANDINGS After an agonisingly close result in Andorra, Gee now sits in 4th position in the overall UCI Nissan World Cup standings. He is just 36 points behind second and 163 points behind leader Steve Peat however with the next World Cup event on home soil, Gee is looking to better his 2nd place at last year’s Fort William event to take him closer to the overall lead. With Dan missing Andorra he is now 200 points a drift off the lead in the 4X however he plans to be back on the bike for Fort William so expect him to be on the gas chasing down his first win of the year. RED BULL REPORTER The UK stop of the Nissan UCI Mountain Bike World Cup Series is fast approaching! As part of the Red Bull Reporter Project, Red Bull is giving a budding sports writer a once in a lifetime opportunity to get up close and personal to the UK’s most exciting sporting family with special access to the Atherton’s pit area. Capture all the excitement as UK favourites Gee takes on the exhausting ‘Fort Bill’ downhill course and brother Dan goes for glory in the 4X. Enter here for your chance to be trackside at the Fort William downhill Enter here SUMMER TRAINING DAY DATES ANNOUNCED Despite a super hectic schedule, the Atherton’s have managed to find time to offer two exclusive Training day dates this summer. July 4th will see the popular Fundementals course return to Llandeglla Forest in North Wales, if you want to improve your general riding skills and learn off World Champions then this is the course for you. Following this on the 5th June will be the popular Race Clinic, Dan and Gee will run you through their secrets to success as well as helping you improve your technical skills and race craft. For more information check out the website or call One Planet Adventure on 01978 751566

source: Atherton Racing

IMBA Announces Historic Opportunity for New Mountain Bike Access in Marin County, California California State Parks has announced a proposal to open a singletrack trail for mountain biking in Marin County, on the shoulders of Mt. Tamalpais. The agency plans to allow bicycle use on the 4-mile Bill’s Trail segment, and is soliciting public comments on the project. The commentary period ends on 6-26. “I’m urging mountain bikers across the country to send comments in support of this project,” says Mike Van Abel, executive director of the International Mountain Bicycling Association (IMBA). “It’s hard to imagine a more important location than Marin, where mountain bikers have worked incredibly hard to regain access to the very trails that helped bring our sport into the world.” This landmark opportunity is the direct result of more than three years of partnership building with the parks department by IMBA California, Access4Bikes and the Bicycle Trails Council of Marin. A successful opening of Bill’s Trail will set the stage for bicycle access to several other singletrack trails in Marin, which is widely considered to be one of the birthplaces of modern mountain biking. Despite its historic role, Marin has seen precious few opportunities for mountain biking open to the public in recent years. IMBA issued a call to action, asking mountain bikers to tell California State Parks that they support the decision to open Bill’s Trail to bicycles.Within 24 hours of posting the alert, IMBA has recorded nearly 1,000 comments that have been submitted in favor of mountain bike access. A small number of local hiking and equestrian groups have vowed to fight against any new access for mountain biking in Marin County, despite plentiful evidence that well-designed trails can be successfully shared by various user groups, and that mountain biking is a sustainable, low-impact form of recreation. “I think that, broadly speaking, the community of trail users in Marin is ready for this,” says IMBA California Policy Advisor Tom Ward. “We have seen great success with our volunteer mountain bike patrol program there. Mountain bikers care deeply about protecting the gorgeous trails and natural areas in Marin, and we will continue working with like-minded groups.” According to Ward, outreach programs such as Share the Trail are creating stronger relations between user groups, and the outlook for increased mountain bike access in Marin has never been brighter. Located within the Mt. Tamaplais watershed in Samuel Taylor State Park, Bill’s Trail winds through native ferns, wildflowers and hazelnut trees. It averages a reasonable 7-percent grade, and its six switchbacks provide riders with multiple views of the surrounding landscapes. While it is expected that bike access on Bill’s Trail will be limited to alternate days at first, the parks department states that this stipulation will be open to further review. California State Parks is expected to announce opportunities for bicycling on other nearby routes in upcoming months. The Diaz Ridge Trail, which runs through Mt. Tamalpais State Park and Golden Gate National Recreation Area property, is scheduled to receive a major reroute this summer. This project could produce shared-use singletrack joining State Parks and National Park Service properties.

source: Contact Mark Eller IMBA Communications Director

Colorado Springs, Colo. (May 27, 2009) – USA Cycling announced today the appointment of Andrea Smith as director of media and communications for USA Cycling, the Colorado-based non-profit organization responsible for governing all disciplines of competitive cycling in the United States.

Smith began her tenure at USA Cycling as the organization’s communications manager. Now, as the director of media and communications, Smith will work to raise the overall awareness of USA Cycling’s leadership and its programs across all disciplines and levels of the sport – with the ultimate goal of growing competitive cycling in America. She will also oversee all of the organization’s communications initiatives, including an added focus on interacting with cyclists and fans through social media avenues.

“USA Cycling has experienced tremendous growth in the last decade, and we are excited to have someone with as much talent, energy and passion as Andrea to help lead us in communicating our ongoing progress and to focus on better connecting with the cycling community,” said Steve Johnson, chief executive officer at USA Cycling.

Smith came to USA Cycling after heading up the media and public relations team at Snowshoe Mountain Resort in West Virginia. Prior to her work in the ski industry, Smith assisted in public relations and development duties at the non-profit HospiceCare in Charleston, W. Va. Smith’s roots are in sports, having obtained her master’s of science in athletic administration from Marshall University in Huntington, WV in 2003 and worked in athletic media relations for the Thundering Herd. The Hampton, Ga. native obtained her bachelor’s degree in communications from Georgia College & State University.

Moving into Smith’s previous role, Keri Kahn joins USA Cycling as the communications manager responsible for supporting media, public relations and communications efforts pertaining to the overall organization, its programs, properties and membership initiatives. Kahn has a bachelor’s degree in communications from Samford University and previously served as USA Cycling’s communications coordinator in 2004 and 2005.

“I’m extremely excited for the opportunity to work even more intimately with the talented staff here and to welcome Keri back to the team as USA Cycling takes a more proactive approach to develop and promote the future of cycling,” said Smith.

source: USA Cycling Media Services

Life Cycles and Devinci Cycles teams up!

After more than two years of filming Life Cycles, the Stance Films crew was heading northern Quebec (Canada) to the Devinci Cycles factory. The plan was to take some factory shots and they got more than they expected!

Video of carting (http://www.stepdownproductions.com/cart.html)

The crew was in Devinci’s headquarters for the week, filming, riding, karting and much more! So you will definitely see some nice shots of the factory in this more than anticipated movie. You’ll also be able to see young gun Evan Schwartz form the Devinci Factory team ripping some trails in his segment. There’s also going to be some ‘’behind the scenes’’ material of the Factory on the bonus DVD of Life Cycles where you’ll see how the crew was able to create the shots in Life Cycle.

Stay posted for more news of this movie, which is going to redefine the mountain bike film scene.

www.devinci.com
www.lifecyclesfilm.com

source: Elisa-Marie Gauthier

San Diego, Calif. (May 26, 2009) There will be a lot of smiling faces at the National City Boys & Girls Club (in San Diego County) on June 6th. That’s when Kimberlee’s Bikes for Kids will be distributing 150 bikes, helmets and locks to needy children in the non-profit foundation’s first bicycle give-away.

“It’s going to be so much fun watching 150 children get free bicycles,” says Dan Gindling, president of Kimberlee’s Bikes for Kids, a 501 (c) (3) foundation. “For many of the kids it will be the first bike they can call their own. I think Kimberlee would be very proud of what we are doing in her name.”

Kimberlee’s Bikes for Kids was created to honor Kimberlee Caledonia, an avid cyclist who died of brain cancer in 2008. Kimberlee loved to ride bicycles and she loved to teach, so paring bicycles with children into a non-profit foundation that bears her name is a perfect combination.

In addition to the bikes, helmets and locks, the children will receive:

- Safety and riding instruction from the San Diego County Bicycle Coalition.

- Tips on fixing a flat from Randy Clark, a well-known San Diego cycling coach.

- Free basic service for six months courtesy of numerous San Diego County independent bike dealers including the Bicycle Warehouse chain and South Bay Bicycles.

- Free Tour de France cycling caps courtesy of Pace Sportswear.

- Loads of Door Prizes.

Says Theresa Davis, Area Director of the Boys & Girls Clubs of Greater San Diego: “Kimberlee’s Bikes for Kids has been a Godsend to the kids of the National City community. In these tough economic times, many children from the National City School District do not have the means to purchase a new bike, now they will not only get a free bicycle but a helmet and lock as well.”

Preceding the bicycle give-away, on Friday, June 5th from 6 to 10 p.m. Kimberlee’s Bikes for Kids will be hosting a bicycle assembly party. The event is open to pre-assigned volunteers and media only.

What: Kimberlee’s Bikes for Kids - free bicycles, helmets and locks to 150 underprivileged children

Where: National City Boys & Girls Club, 1430 D Ave., National City, CA 91950

When: Saturday June 6, Noon - 3pm

About Kimberlee’s Bikes for Kids

Established to honor Kimberlee Caledonia, a talented and avid cyclist from San Diego who died of brain cancer in 2008, Kimberlee’s Bikes for Kids distributes free bicycles, helmets and locks to underprivileged 2nd graders. The 501 (c) (3) organization will annually distribute free bicycles to underprivileged children. For more information, go to www.kimsbikes.org.

source: Bicycle Newswire

And The Photo Contest Winners Are… - Flickr Photo Contest “Got Lights On Bikes” Yields More Than 300 Images Across Five Categories - BORDENTOWN, NJ (May 27, 2009) - After weeks of laboring over some killer “Lights On Bikes” images - more than 300 to be precise - we have finally chosen the winners of our first Princeton Tec: Got Lights On Bikes photo contest on Flickr. The submissions were overwhelming and the quality of the images were impressive to say the least. Taking the top prize for Best Overall image was Alan from Eco Velo who won himself a new singlespeed from SE Bikes. Contest winners will receive prizes from our sponsors - SE Bikes, Crumpler, Swobo, Ergon and us of course. For a list of the photo winners, CLICK HERE.Big high-fives go out to everyone who submitted images that really captured the culture and community around biking - street or trail. And, the “Got Lights On Bikes” Flickr site will continue to live, so if you’ve got a cool shot post it. Also, thanks to the dudes at Urban Velo for helping spread the word. Keep your ear to the ground for our next photo contest which is in the works. Muchos Gracias and keep riding! Best Overall Most Creative Best Lifestyle Best Action Most Dramatic

2607 South 3200 West . Suite A | Salt Lake City, UT 84119

source: Base Camp Communications