adidas eyewear and St. Patty’s Day Race Sponsor “Earthed” Movie Premier in Laguna Beach Tonight (Thursday) Supporting Main Sponsors BIKE Mag, Shimano, Felt and New Belgium Brewing

Fullerton, CA - February 21, 2008 - - adidas eyewear and the St. Patty’s Weekend Downhill and Super D race at Bootleg Canyon have stepped in to support BIKE Magazine’s fundraiser, showing the new “Earthed 5″ Mountain Bike movie in Laguna Beach, California on Thursday the 21st of February.

Bike Magazine, along with Shimano and Felt Bicycles, will premiere Earthed: The Law of Fives at the historic Regency Theater in downtown Laguna Beach, California. The premier will be followed by a party at Hennessey’s Tavern in Laguna, sponsored by New Belgium. The movie begins at 7 p.m. on Thursday, February 21, with the party following at 9. Tickets cost $10.

The event not only offers a rare chance to see the film at a widescreen movie theater in a classic mountain bike town, but is a fundraiser for local trails. All proceeds will be put back into local trail systems. “We just wanted to hold a cool event for the local mountain bike community,” said Lou Mazzante, Bike’s Editor. “We also hope to raise several thousand dollars to rebuild local trails damaged by the recent fires in Southern California.”

Win Shades and Goggles from adidas eyewear

adidas eyewear is donating several pairs of its new 2008 casual performance glasses and goggles. Featured will be the Bonzer, a tall, squared-off model that provides classic coverage with bit of attitude. Also on the donation list is the Burna LU goggle, featuring ClimaCool anti-fog technology, all of the usual high-quality made-in-austria features of adidas eyewear, as well as the unique “LU” graphics by professional snowboarder Luggi Goller.

Win an Entry to the New Downhill Season Opener - St. Patty’s Day Weekend at Bootleg Canyon

The lucky winners of those goggles just may want to test them out as one of a few winners of free entry into the new Downhill and Super-D season opening race at Bootleg Canyon, in Boulder City, Nevada over St. Patty’s Day weekend (March 15th and 16th…) “The Earthed movies are always awesome, the guys at BIKE are supporting my race at Bootleg, and this premier is for a good cause” states Dave “Crash” Collins - promoter of the St. Patty’s Weekend race. “When I heard about this event, I hopped on my bike and rode straight to BIKE’s headquarters to donate entries. This is going to be awesome.”

Click here to enter the St. Patty’s Day Downhilll and Super-D

Earthed: The Law of Fives

Earthed: The Law of Fives is the latest film in the popular Earthed series. Produced by filmmaker Alex Rankin, the film follows the world’s greatest downhill racers as they compete around the globe on the World Cup circuit. The film blends intense race action, rider commentary with scenes shot on the riders’ home trails.

About adidas eyewear adidas Eyewear is a global leader in optical technology and innovation in the sporting and lifestyle categories. Manufactured exclusively in Austria, adidas Eyewear products feature the latest in high-performance materials, features, and fashion.

adidas eyewear is available through finer bicycle retailers throughout the US, and for dealers to buy through distributors QBP and BTI.

adidas eyewear http://www.bti-usa.com/public/category/AP/APEW/3A

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source: Steve Boehmke