SANTA FE, NM - Back in May of 1993 two bike industry guys got together and decided to start a parts and service company in Ashland, OR. Unlike most distributors at the time, BTI chose to focus on one aspect of the market and to do it well - bike suspension components. A lot has changed since then, here’s a re-cap of BTI’s first decade and a half in business.

• BTI’s first catalog was a twenty-four page newsprint flyer with illustrated schematic drawings of every major fork design. That same year, BTI introduced the first “Shock Treatment” program – a factory-trained service center that bike shops could send shocks to for tuning and repair. This hands-on approach gave BTI its reputation as the experts in bicycle suspension.
• By 1996 the company was looking for a more central location from where they could serve dealers on both coasts. With the help of friends the young company packed up its inventory and relocated to Santa Fe, NM. It didn’t hurt that the new location boasted 300 days of sunshine and abundant riding opportunities.
• Within a few years BTI had established itself as a top distributor in the Southwest. Spurred by both vendor and dealer demand, BTI would gradually expand its selection of shop essentials and services to cover every aspect of the modern bicycle. Staffing BTI with trained enthusiasts became central to the company’s recipe for growth; to this day BTI recruits only the most knowledgeable employees - mechanics, riders and industry veterans with experience and a passion for cycling. Whether it’s XC, Downhill, Road or urban fixie bikes - there’s someone who rides it at BTI.
• BTI has rs. BTI now stocks over 18,000 unique products from 300 brands. Those two guys who founded the company are still hard at work every day of the year; even organizing rides and company events in their spare time. As a team, BTI staff is dedicated to making the company #1 in accuracy, speed, integrity, innovation and to bringing its customers the best products and services - made fresh daily.

Co-founders Andrew Wright, President and Preston Martin, Vice-President would like to thank BTI’s customers and vendors for their support in reaching this milestone - join BTI as we celebrate 15 years in business this month.

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About BTI
Bicycle Technologies International is a global wholesale distributor located in Santa Fe, New Mexico USA. BTI stocks 300 unique brands of bicycle components, parts, accessories and clothing - in all over 18,000 items to choose from for 2008.. Please visit us at www.bti-usa.com

source: Bill Lane