
For the first time in its 27 year history the Leadville Trail 100 will be hosting a LIVE stream web cast of one of its ultra endurance races. On August 15 an international web audience will know who the 2009 LT100 MTB champion is the moment it happens. The action, tension and drama of the world’s toughest 100 mile mountain bike race will be captured in 4 live web casts throughout the 12 hour race.
Versatile Productions of Carbondale in conjunction with Leadville video producer Karen Rinehart will produce 4 live 1/2 hour video segments of the race: at the starting line, 3 hours into the race, as the first racers cross the finish line, and at the 12 hour cutoff. They will specifically cover the progress and finish of celebrity riders such as 6-time LT100 champion, Dave Wiens, as well as international biking legends Lance Armstrong and Tinker Juarez.
However, the live stream will also be a fantastic marketing opportunity for Leadville and Lake County. In addition to all the race action, the production will include: profiles of Leadville and Lake County, LT100 founder interviews, “Man on the Street” interviews and stories, local color, as well as race results, and LT100 sponsor interviews. Not only is the live stream web cast a first for the LT100, but also for Leadville.
So, if last year’s mountain bike race was touted as the “David and Goliath” showdown, tune in online August 15 to watch the sequel: “David and Goliath II: The Return of Lance.”
Gregg






