October 17th, 2008 by 
adam
Las Vegas, NV - September, ‘08 - - CFEpr+ clients Hutchinson Tires, Yuba Utility Bikes, Halolux Helmets and more were promoted before, during and after Interbike 2008 to create maximum increases in sales and relationship building at and beyond the show.
Pre-show press releases were sent out for both Mundo’s Yuba Cargo bike (Mundo Bikes Sells Out First Run of Yuba Bike Trucks) and Hutchinson Tires (Hutchinson Tires Leading Road, Mountain and Urban Markets; Hutchinson Road Tubeless Sponsors Tour de Lake Mead) piqueing interest in the market for both brands. CFEpr+ client Halolux Helmets was featured in the Pre-Show Issue of Bicycle Retailer Magazine…(see image above)
Both Halolux Helmets and Yuba received entry into the first-ever Bicycle Fashion Show hosted by Momentum Magazine.
After mounting Hutchinson MTB Tires on a Yuba Cargo Bike, the bike was loaded up with two coolers, chairs for the Hutchinson booth, and various passengers during the OutDoor Demo. Many people enjoyed the bike, the refreshments, and the tires during the two-day event. By the end of the show, Mundo bikes sales had considerably exceeded the expectations of the Yuba staff.
In addition to drawing dealers and media to the Hutchinson and Yuba booths during the show, CFEpr+ clients were treated to exposure in the Show Dailies in various ways. CFEpr+ President Steve Boehmke was also invited to appear on Interbike TV where he discussed trends and happenings with his clients and beyond.
Click Here to see Boehmke’s Interview on Good Morning Interbike…
The Yuba Mundo bikes at the show spawned an article on Long Bikes by acclaimed LA Times Journalist Roy Wallack a few weeks later. Hutchinson is being treated to a stellar review of their new RT1 Road Tubeless carbon wheels and tires system in the December issue of Bicycling, the World’s Largest Cycling magazine.
CFE’s Boehmke takes pride in maximizing exposure and brand messaging for his clients. “It’s awesome to be able to utilize my experience and contacts to take clients to a new level,” states Steve. “Some opportunities just come my way due to my history, and others I’ve got to dig deep for. But it’s what I love, and what I do best. Contact me now so we can take your company to where it belongs for Interbike ‘09 and beyond.”
CFEprPlus owns several high-traffic web ads that can be shared between clients, providing lower-cost opportunities to influence the people that should be your customers. Contact Steve to create a Press Release and Web Ad program that fits your needs for future growth.
About CFEpr+
Industry leaders including Shimano, RockShox, Giant, Ergon, adidas eyewear, Red Bull, Nike Cycling, GU, Brave Soldier, and more have utilized Steve Boehmke’s proven Public Relations, Marketing, Copywriting, Business and Product Development skills to take their businesses to new levels of success.
Contact CFEpr+ at 714.633.9955 to elevate your brand.
Make It A Great Day.
Man, I was busy at Interbike this year! Nose-to-the-grindstone busy. Hope you had a good time, there was a lot going on! Let’s rock the opportunities and continue to grow the market to change the planet for the good… peace. SB
source: Steve Boehmke
