September 28, 2009 – Vancouver, B.C.

Rocky Mountain Bicycles, maker of premium performance bicycles since 1981, is pleased to announce the launch of its new website. The launch coincides with the launch of Rocky Mountain’s 2010 lineup at the Interbike trade show in Las Vegas, Nevada.

Rocky Mountain’s director of sales and marketing, Charles Russell comments, “We’re launching three all new platforms for 2010 with our 29ers, Flatline World Cup, and Metropolis, so there’s no better time to launch the new website. The new site gives our customers more detailed product information, increased functionality, and a new, fresh aesthetic. We have the best URL in the business with Bikes.com and our new site does it justice”

The new site will feature in-depth information on Rocky Mountain’s proprietary technologies, a new and improved news section, and new bike galleries. Rocky Mountain also plans to showcase its hugely successful Maxxis-Rocky Mountain World Cup race team on the site with video content, rider blogs, and team schedules.

Rocky Mountain selected Vancouver based web developer Work At Play for the website project. Work at Play specializes in interactive strategy, design, and development of social media and applications for consumer goods and entertainment brands. Their clients include MTV, NBC, the B.C. Government, Knowledge.ca, B.C. Children’s Hospital, among many others.

Russell continues, “With no shortage of web developers in Vancouver, we had lots of great options of local firms to work with, but we chose Work At Play because they are world leaders in online customer engagement and shared the same vision of our brand. Not only do they are they a high-tech R&D based company like us and share the same vision of our brand, but lots of the employees at Work aAt Play are mountain bikers too. It was a natural relationship.”

“Our team has the passion and expertise for creating the world’s most innovative media applications for companies who are dedicated to their engaging their customers,” says David Gratton, CEO of Work at Play. “We were excited to partner with Rocky Mountain Bicycles and make www.bikes.com reflect the same quality product and experience the company is known for in its bikes.”

Go to www.Bikes.com to check out the new site.

For more information contact:
Peter Vallance – Product and Sports Marketing
peterv@bikes.com – 1-800-663-2512 ext 265

source: Peter Vallance