In this video, Bryan Anderson of Sugoi shows us some items from their 2010 apparel line. The H.O.V. (Human Occupied Vehicle) line is performance casual apparel & lifestyle wear. The emphasis here is on cycling apparel being fashionable as well as functional. These are biking clothes that don’t look like biking clothes, for the commuter, messenger, hipster set. Also shown are the Gustov freeride short and Neo Pro jersey:

H.O.V. line (shown are row 1: mens HOV Jacket (front and rear), womens HOV Jacket (front and rear), row 2: HOV Utility Shirt with HOV Utility Shmantz (put shorts and pants together and you get Shmantz):

Info about Sugoi Gustov Short from their website:
“The Gustov Short merges pro-quality fit and mobility in off-road design. Made of Pilot and Mobil Mesh, the shorts feature the ultimate combination of off-road performance and street savvy wearbility. The Gustov Short comes with an RC Pro Chamois.”

And about the Neo Jersey:
“Smooth and simple, the Neo Jersey has an attractive, comfortable relaxed fit. The jerseys are made of FinoTech fabric, creating the perfect environment for heart rate acceleration. The Neo Jersey has a bottle neck, and impressive contrast trim detail.”

For more info, visit the Sugoi website:
www.sugoi.com

Did you know that Sugoi also does custom jerseys? If you have a bike club, team, or organization that needs custom jerseys, be sure to check out the Sugoi Custom program:
http://custom.sugoi.com/usa/eng/Products/Custom/Landing