SAN PEDRO, CA - APRIL 10, 2008 - Division Clothing Co. LLC is proud to announce the launch of its Division 26 Brand. Division 26 features high quality street and music influenced apparel and accessories aimed at the Mountain Bike lifestyle. The current line consists of stylish t-shirts, hoodies, beanies, and hats. Technical gear will be released in the coming months.
Founder Dale Rowley and Co-Founders, Bob Burns and Eric Carter, set out to create a line of clothing that does justice to the mountain bike culture and its converging influences. “We realize that the mountain bike culture and lifestyle is always evolving and we strive to be a part of that ongoing evolution. We live by the motto ‘Future Forward Honor the Past’ Eric’s passion and accomplishments in the bike world will undoubtedly help us to not lose sight of the past, present and future of mountain biking,” said Division 26’s Founder Dale Rowley.
Division 26 clothing is currently available at select dealers and direct online at http://www.division26clothing.com/. Be sure to check out the line at the upcoming Sea Otter Classic — booth number 360 next to the food court and ATMs
About the owners:
Dale Rowley, an avid MTB enthusiast originally from Salt Lake City, is devoted to the design, image and growth of Division 26. He grew up riding BMX, skateboarding and snowboarding and also spent over a decade playing bass professionally. As lead designer of the Division 26 brand, his influences shine through.
Bob Burns is an expert level MTB rider from Southern California. Like many Southern California youth, Bob rode BMX, skated, snowboarded, and surfed all of his life. Bob’s love of BMX led him to the sport of mountain biking and Division 26. Bob’s goal for Division 26 is to blend the lifestyle clothing of surf/skate with his passion for mountain bikes.
Eric Carter is a professional mountain biker for Mongoose and is a prominent figure in the mountain bike culture. He has devoted his life to cycling and has earned multiple national and World Championship titles. EC focuses on riding his mountain bike for Mongoose, building bike parks and marketing Division 26 to be a future industry leader.
source: Dale Rowley
