Pink is the new Crank

Auctioning Ultra-Rare Custom Pink Cranks to Raise Money for Dirt Series Scholarships

VANCOUVER - July 21, 2009 – We’re too busy building and riding the most stealth bike parts on the planet to really know, or care what colour Paris Hilton is rocking this year. We don’t know if pink is the new black, or if black is the new black; we just build what looks sick. What we do know is that pink is the new “So Crazy Rare There are Only 8 Like It in the World” when it comes to Race Face cranks.

Read the rest of this entry �

Pimp Your Ride, Sponsor a Rider

Race Face supporting Dirt Series Scholarships with Custom Crank Auction

VANCOUVER - May 29, 2009 - Along with all the fame and travel, the sickest part of being one of our Race Face team riders is getting fully customized RF components to ride. It’s more than just getting a mother lode of the most killer gear around, you get the most killer gear that’s been made just for you.

This year, we’re not going to offer up a spot on the Race Face team, but we are going to give you the chance to get something completely custom and ridiculously sexy, courtesy of the marketing crew at Race Face and our good friends at Altech Anodizing. We’re auctioning off six sets of sweet Atlas FR cranks in a rainbow of colours on eBay–two at a time, all summer long. The winner of each auction will have the back pocket of the left crank arm custom laser etched with the message of their choice. Make it whatever you want, just remember this is a family show boys.

It’s not like the money we raise is going into our beer fund for Metal Fridays down in the engineering department, either. We’re donating all the cash we raise through these auctions to the Dirt Series Scholarship program. In the last 8 years, the coaches of the Dirt Series have travelled far and wide from their home base in Whistler to teach new MTB skills to women and men. They’ve taught beginners how to roll, intermediates how to rip, and have helped rippers go bigger than they’ve gone before. This year they’re hosting 17 camps, including five co-ed events, from Southern California to Alberta.

Even though sponsorship from companies like Race Face helps keep Dirt Series camp entry fees as low as possible, there are still deserving mountain bikers who just can’t afford it. Those riders can apply for a Dirt Series Scholarship to have their camp fees waived so they can learn from the best without having to go into hock or skip any meals. All proceeds from these custom crank auctions will be donated in support of this program.

Each new auction will be announced on the Race Face and Dirt Series websites. First up, heavy hitters — Rum Red and Agent Orange Atlas FR Cranks battle it out for the bigger payday. Bidding opens May 29 closing June 6, 2009. So figure out what you want your custom cranks to say and then go bid on a pair. You’ll be the envy of your buddies when they drool over the sweet, coveted prize Race Face custom made for you and, as if that’s not enough incentive, we’re throwing in a ‘Get Outta Jail Free’ card with your better half. What better way to justify your online purchase than by saying “But baby, I did it to help send someone to school!”.

For more information, visit www.raceface.com.

Race Face Launches Women’s Specific Clothing and Protection Lines for SS09

Finally, a Softer Side of Race Face that Reflects Individuality and Style ‘For Her’

VANCOUVER - May 5, 2009 - Race Face Performance Products Inc., one of North America’s leading producers of high-end mountain bike components, apparel and protection, is pleased to announce the launch of the ‘For Her’ 2009 Spring/Summer collection.

The women’s-specific line, a close collaboration between Race Face designers and female riders, is designed to reflect her passion for style and love of riding. The collection addresses the need for technical performance garments and protection that can stand up to punishing rides while maintaining a sleek and flattering fit on the active woman.

“This is an exciting time in Race Face apparel, a chance for us to give props to the fearless, adventurous women in our sport who thrive on personal challenge,” says Race Face’s Soft Goods Marketing & Development Manager, Wendy Tewnion. “For us, introducing a well-rounded line that included women’s specific construction in both the protection and clothing categories was key. The launch of the next generation Race Face protection line was the perfect opportunity to showcase the new DIY women’s protection and introduce the women’s clothing line.”

Although the women’s line is new for Race Face it is already generating accolades in the mainstream press. Women’s Adventure Magazine recently awarded the Race Face Blossom Jersey ‘Editor’s Choice Award’ in their 2009 gear review.

Race Face is also directly involved in supporting women’s cycling via their sponsorship and collaboration with the Dirt Series Mountain Bike Camps. The focus of the Dirt Series is to develop technical mountain bike skills for women in a safe, progressive, and motivating environment; offering a much needed venue for female riders to learn and progress in. The new DIY Women’s Protection will be available to all participants and coaches this season.

“We are so excited to be incorporating the new DIY protection into the camps this year. For years women have been looking for armor that fits them just right, and it’s fantastic to be working with a company intent on finally addressing that need,” says Candace Shadley, founder Dirt Series

Check out Race Face’s entire SS09 “For Her” collection online - raceface.com/protection and raceface.com/apparel.

source: Wendy Tewnion

VANCOUVER – March 25^th, 2009 - Race Face Components Inc., one of North America’s leading producers of high-end mountain bike components, apparel and protection, is proud to announce a new partnership with the Gravity Group Kenda/Morewood Team. Rennie and Delfs will be running Race Face’s Atlas FR cranks at all World Cup events for the next 2 seasons.

Race Face ignited the DH race world in the 90’s when it sponsored the France based Sunn Chippie team, ‘The French Air Force,’ and with the likes of Nicolas Vouilloz, Anne Caroline Chausson and, at the time, the unknown junior Cedric Gracia. They quickly became one of the most dominant DH race teams in history. At the time, Olivier Bossard was the heart of the team with his innovative suspension systems. Things have really come full circle as BOS once again surfaces in the MTB world as the suspension technology on the team’s Morewood Makulu DH rig.

A Syndicate rider of 5 years, Rennie hit the podium over 40 times, proving beyond a doubt that’s he’s a force to be reckoned with at any race. Mitch Delfs first caught the international spotlight at Mont Sainte Anne in 2007 and then later that year with a fourth place Junior Worlds result. 2008 saw some top ten finishes at the pro level for the young ripper as well. The talented Australian duo looks to be a serious threat in the 2009 season.

“This is such a great fit for us as we continue to move deeper into the DH race and 4X scene” says Race Face’s Julian Coffey. “World Cup races are usually won by margins of less than half a second and it’s at this level of incredible detail and intensity that we want to compete. Our Atlas FR cranks are the new standard in this highly competitive component market, a place where the ultimate balance between strength and weight must be struck. Easily 50 grams lighter than our closest competition, we’re proud to machine US made OPTIM-AL aluminum right here in BC. We’re producing what we know to be a World Cup worthy product.”

Peter Siulczynski of the Gravity Group: “Joining the group of teams and athletes that Race Face supports is a true pleasure for us. Race Face has a reputation of producing some of the best mountain bike components on the market and it was an obvious choice for us to partner with them. Race Face and the Kenda Morewood crew are highly motivated and we believe we will achieve great things together”.

Look for regular team updates on the Race Face site soon. The Race Face videos page has some recent footage of Nathan and Mitch testing the new rigs in preparation for the 2009 season.

————————————————————————————————————————————

About Race Face Performance Products:Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. RaceFace products are distributed in more than 40 countries globally. The company sponsors a number professional teams and riders. For more information, visit www.raceface.com.

Press Contact: Julian Coffey | 604-572-9996 ext. 248 | julian@raceface.com

source: Julian Coffey

Also see our pro-review of the Atlas FR Cranks

VANCOUVER - July 11th, 2008 - Race Face Components Inc., one of North America’s leading producers of high-end mountain bike components, apparel and protection, is proud to announce the re-signing of pro shredder Wayne Goss to its factory team. Signed for another two years, Wayne will continue to kill it well into the next decade using Race Face’s line of high performance components, clothing and protection.

“We’re ecstatic to have Wayne on board for another two years” says Race Face’s Julian Coffey. “We’ve had a long and successful association with Wayne and it’s been very satisfying to see him develop into one of the sport’s premiere athletes. All of us are looking forward to what the future holds for him. We are also very excited to be there to support him with a line of gear that has proven to be durable enough to withstand Wayne’s diverse riding style”.

Race Face originally signed Wayne in August 2004, after his convincing UFC win. Shortly thereafter, Wayne penned long term deals with Cannondale and the Cut team. Goss has had several killer film segments in Freeride Entertainment’s New World Disorder series, and been featured in numerous magazines globally. Last year’s 9th place finish at Qashqai Madrid also helped to secure his spot among free ride’s elite. Wayne continues to develop his reputation of local rider who not only makes good, but can ride anything from bunny hopping a car to the world’s very first camel hand plant!

“I’m super stoked to continue working and riding for Race Face” says Wayne. “Their gear is just so solid! I recently did a photo shoot with some of the SS09 clothing – hands down the best soft goods line-up to date! I like to ride a variety of stuff from bike parks to trails to street and it’s always good to know that Race Face products will happily take all the punishment that I can dish out.”

www.raceface.com

source: Julian Coffey