SRAM Sponsors Latest Release from Radical Films - Kranked Revolve

See attached for list of featured riders, filming locations and details on the global viewing tour schedule.

source: Eric Schutt

This past weekend marked the fourth round of gravity racing in the mountain bike World Cup series.

source: Eric Schutt

“The most advanced cross country group ever.”

After 2 years of development and months of internet forum rumors, SRAM releases all the info here:

http://sram.com/en/XX/

From the Innovative Beginnings to the Engineering Precision, SRAM XX our Superior Products that were tested and developed by Dedicated Athletes like Todd Wells, Willow Koerber, Julien Absalon, Ross Schnell, Mary McConneloug, and many others.

source: Eric Schutt

Julien Absalon Wins Madrid World Cup on XX First World Cup Victory for New Component Group

Madrid was the location for one of the most dramatic races of the season so far. The drying race conditions allowed for a very fast start, and shortly after the start, Julien Absalon found his way to the front along with Ralph Naef. Naef launched several solid attacks against Abslaon, but it would be Julien’s day once again.

Julien’s win marks his 19th World Cup Cross Country win and continues to build on his solid grip on the overall series lead.

SRAM Product Category Manager, Ron Ritzler said, “This is a groundbreaking victory for both Julien and SRAM. Absalon is one of SRAM’s key athletes that has been involved in the development of our new XX group.” Ritzler goes on to say, “SRAM is estatic that Julien was able to race to a World Cup win on the new XX group right as we roll this product out to the rest of the world.”

Men’s XC
1 Julien Absalon (Fra) Orbea SRAM, RockShox, Avid, Truvativ
2 Ralph Naef (Swi) Multivan Merida Biking Team SRAM, Avid
3 Moritz Milatz (Ger) Multivan Merida Biking Team SRAM, Avid
4 Marco Aurelio Fontana (Ita) Cannondale Factory Racing SRAM, RockShox, Avid
5 Nino Schurter (Swi) Scott-Swisspower MTB-Racing SRAM, Avid, Truvativ

Women’s XC
1 Margarita Fullana Riera (Spa) Massi
2 Marie-Helene Premont (Can) Team Maxxis-Rocky Mountain
3 Lene Byberg (Nor) Specialized Factory Racing SRAM, Avid
4 Sabine Spitz (Ger) Central Ghost Pro Team
5 Catharine Pendrel (Can) Luna Pro Team

www.sram.com

source: Eric Schutt

SRAM and Breakaway Events Team-Up to host the Ashland 12-Mile Super D and 1st ever AVID Chainless Challenge

source: Eric Schutt

Pro Mountain Bike Gravity Tour - Port Angeles, Washington

SRAM racers place in the tops at World Cup #1 in Pietermaritzburg!

source: Eric Schutt

source: Eric Schutt

source: Eric Schutt

Chicago - February, 2009

The stage is set for yet another great year of competition. SRAM continues to invest in top tier events as well as the best athletes in the world.

SRAM’s fully staffed crew in both the US and Europe continue to travel the world to the best mountain destinations. Check out our truck schedule; we are going to be busy! Testing product in the field is where it’s at, and we constantly strive to improve our products through athlete feedback.

The key to having fun on the road is to surround yourself with talented athletes. SRAM loves competing, and always has. While it’s about having fun, we also play to win. With our growing list of riders, it’s clear we’re committed to winning. With world class athletes on the best product, how could we lose?

See you out there. It’s going to be another great year.

source: Eric Schutt, SRAM
Visit our website: www.sram.com