BIKE EXPO a success right from the start

• More than 5,000 international industry professionals
• More than 20,000 cycling enthusiasts on the public days
• Exposition focus: Urban Mobility, E-Bikes and Pedelecs
• Great response to side event program
• Exhibitors pleased with results

BIKE EXPO, the new cycling sports show from Messe München International, ended on July 26th, 2009 but already 2010 is the industry talking point as a result of the debut show’s positive success. Right from the start BIKE EXPO distinguished itself with a high level of international interest and the first two exclusive trade days saw more than 5,000 visitors from 42 countries taking in the latest product innovations and leading brand developments. During the weekend over 20,000 consumers attended BIKE EXPO at the New Munich Trade Fair, to find out about up and coming bike trends and to test the latest models demo tracks. With the theme “Cycling Trends for City and Nature” BIKE EXPO showcased 211 exhibitors from 25 countries over a total of 22,000 square meters of exhibition space, as well as 25,000 square meters of outdoor exhibits and event areas. Germany, Italy, Austria, the People’s Republic of China and Taiwan all had a strong exhibitor presence and visitors came from all over the world. A special spotlight at BIKE EXPO was on E-Bikes and Pedelecs, currently very much in trend. To cover the increasing demand as well as tap into new market segments, almost all large bicycle manufacturers now include E-Bikes and Pedelecs in their selection. Another hot trend the show highlighted was single-speed bikes, or Fixies as they are known, as well as city, fitness, and racing bikes, road, trekking, and mountain bikes. Components, parts and accessories were all featured strongly too and a number of tourism areas and associations also resented their latest cycling attractions.

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BIKE EXPO NEWS +++++++++ BIKE EXPO NEWS
Munich, Germany, June 8th 2009:

- Strategic partnership with ExtraEnergy e.V.
- SCOTT Junior Trophy powered by MILKA at BIKE EXPO
- Trail show with Danny MacAskill
- BIG IN BAVARIA featuring the Who’s Who of the global dirt jump elite
- Register online for complimentary tickets

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Strategic partnership with ExtraEnergy e.V.

In cooperation with Extra Energy e.V., the highly regarded international market resource for LEVs (Light Electric Vehicles), BIKE EXPO presents its primary topic Pedelecs and E-Bikes. The ExtraEnergy TEST IT track promises to be a major show attraction where interested visitors can test Pedelecs and E-Bikes on an indoor as well as outdoor track. In addition, the event program includes a number of presentations and seminars, offered for the first time on the topic of “Pedelec/ e-Bike Tourism”.  www.extraenergy.org.

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SCOTT Junior Trophy powered by MILKA at BIKE EXPO

BIKE EXPO offers a “don’t’ miss” highlight for young cycling sports fans: the SCOTT Junior Trophy powered by MILKA. On Saturday, July 25th, 2009, up and coming cycling stars can test their mettle in this popular children’s race which features five age groups from 4 to 14 years old. The event will be held on an attractive track in the outdoor exhibit area of the New Munich Trade Fair. Following the successful launch of the SCOTT Junior Trophy powered by MILKA in Riva del Garda, and its continuation at the Sympatex BIKE Festival in Willingen, the BIKE EXPO in Munich with several thousand visitors expected and numerous program highlights is a perfect platform for the popular kids’ race. Focus is on fun and anyone who has a bicycle and a helmet can participate. Registration form and details are available at www.bike-expo.com.

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Trial Show with Danny MacAskill

BIKE EXPO proudly presents Danny MacAskil, the 23-year-old Trial biker from Edinburgh who was almost unknown before April of this year when the launch of a video clip on YouTube created a sensation. To date more than six million internet users have watched his spectacular bike footage (http://www.youtube.com/watch?v=Z19zFlPah-o). Danny uniquely merges the mountain bike disciplines of Street and Trial, with high-tech trick elements usually only seen in the park or on dirt.
At BIKE EXPO the young Scotsman will provide proof of his exceptional balance and bike skills on a special Trial track with 20-minute shows that will include some of his most spectacular tricks.
www.dannymacaskill.co.uk

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BIG IN BAVARIA featuring the Who’s Who of the global dirt jump elite

BIG IN BAVARIA will bring together the world’s best mountain bike and BMX riders at BIKE EXPO in Munich from July 23rd to 26th, 2009. The biggest names from the international mountain bike and BMX scene have already confirmed their participation.

Mountainbike
Name (Nation/Team)
Darren Pokoj (AUS/Felt)
Darren Berrecloth (CAN/Specialized)
Andreu Lacondeguy (ESP/Kona)
Lluis Lacondeguy (ESP/Kona)
Lance McDermott (GBR/Scott)
Sam Pilgrim (GBR/Diamondback)
Amir Kabbani (GER/Cannondale)
Andi Wittmann (GER/Giant)
Benny Korthaus (GER/Specialized)
Marius Hoppensack (GER/Scott)
Trond Hansen (NOR/Specialized)
Martin Söderström (SWE/NS Bikes)
Andrew Taylor (USA/Marin)
Cameron Zink (USA/Felt)
Greg Watts (USA/Gary Fisher)
Jamie Goldman (USA/Santa Cruz)
Paul Basagoitia (USA/Kona)

Name (Nation/Team)
Cameron White (AUS/Mongoose)
Corey Bohan (AUS/Giant)
Dave Dillewaard (AUS/GT)
Luke Parslow (AUS/Forgotten Bikes)
Ryan Guettler (AUS/MirraCo )
Alejandro Caro (COL/wethepeople)
Alex Dropsy (FRA/Twenty)
Nicolas Bertier (FRA/Dragonfly)
Patrick Guimez (FRA/Koxx)
Romuald Noirot (FRA/MacNeil)
Ben Hennon (GBR/Seventies)
Markus Hampl (GER/Twenty)
Chris Doyle (USA/Kink Bikes)
James Foster (USA/KHE)
Mike Clark (USA/Redline)
Rob Darden (USA/Haro)
TJ Ellis (USA/Vans)

BIG IN BAVARIA will satisfy even the most demanding requirements, not just because of its competitor list but the dirt track itself literally leaves any course dimensions known to date in the dust. More than 180 meters of track are waiting for the MTB and BMX riders to compete for a share of the 20,000 Euro prize purse posted for each discipline. In order to redefine the standards for BMX and MTB dirt jumping, the event planners are going all out on the course building and creativity to transform over 2,000 tons of dirt into a jump Eldorado, with jaw-dropping proportions such as an 8-meter-high starting tower and interesting elements such as parallel doubles.
To help the dirt jump professionals prepare and focus on the competition, an exclusive shuttle service is provided for them and their gear. The Volkswagen Commercial Vehicle Division is providing ten Multivans especially for the event.
The latest information on BIG IN BAVARIA, as well as links to rider profiles can be found at www.myspace.com/biginbavaria.

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Register online for complimentary tickets

Anyone who registers ahead of time online at www.bike-expo.com, will receive free access to the exposition as well as to all side events on the two public days, Saturday, July 25th, as well as Sunday, July 26th, 2009. In addition, online registration qualifies the registrant to enter the exciting BIKE EXPO sweepstakes with many valuable prices by PG Bikes, Maloja, Zweibrüder Optoelectronics GmbH, Alpina International and Innov8.

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For media related requests, please don’t hesitate to drop us a mail:
high@rasoulution.com or Maud.Hoff@messe-muenchen.de .

source: rasoulution

• Prominent supporter: Lord Mayor Christian Ude endorses the new bicycle exposition in Munich
• Preparations for the first BIKE EXPO in full swing
• Website www.bike-expo.com available in three languages
• Side event program to feature international music act
• Three competitions planned as part of the Velonale

Munich, Germany, March 13th – Following the announcement of BIKE EXPO at the end of January, Messe München GmbH, the organizer of the new cycling trade show, has been receiving a multitude of inquiries. To date, the Consumer Goods Business Unit Team, also responsible for ispo winter, has received plenty of positive feedback – and not just from the industry. Lord Mayor Christian Ude is a prominent supporter of BIKE EXPO. In 2006 Munich’s Lord Mayor was honored with the “best for bike” award as the most bicycle-friendly personality of the year, and he welcomes the cycling initiative by Messe München GmbH.  “As a passionate leisure and day-to-day cyclist and in my function as the Lord Mayor of Munich I am very pleased that Messe München GmbH is launching a new significant bicycle trade fair in Munich - BIKE EXPO“, says Ude.

Meanwhile, the preparations for BIKE EXPO are in full swing. Exhibitor forms were mailed and the first booths spaces rented. The website www.bike-expo.com is available in three languages, German, English, and Chinese, and offers continuously updated information and news on the trade show. In addition, the project management secured a collaboration with Taipei Cycle, the world’s third-largest bicycle exposition held next week, which BIKE EXPO will attend with a special booth.

One of the biggest highlights of the BIKE EXPO will be the international BMX and mountain bike dirt jump contests. The world’s best riders are invited to show the trade show visitors their most spectacular jumps and tricks on a super-sized dirt course. These contests are just a part of the multi-faceted, unconventional side event program, which will lend BIKE EXPO its special atmosphere. It is planned to pack the Bike Expo days with a Junior Trophy, an E-Bike and mountain bike test course, cycling technique seminars and even more activities for pros, amateurs, and other interested visitors. The exposition project team is currently also negotiating with international music acts to plan a live gig that will heat up Saturday night.

The Velonale includes three competitions: Touring, a 40-km-long track for hobby cyclists; Renner, a 60-km-long trail for hobby racers; and Chrono, a 40-km-long track for individually timed and team timed racing (4-person teams) for ambitious cyclists. To date there has been a lot of positive response, which will likely culminate in the participation of several thousand cyclists at the event’s premiere.

Contact:

Messe München GmbH Marketing & Kommunikation Konsumgütermessen
Messegelände 81823 München Deutschland
Tel (+ 49 89) 9 49 - 20610 Fax (+ 49 89) 9 49 - 9720610
Maud.Hoff@messe-muenchen.de www.messe-muenchen.de

source: Tarek Rasouli

BIKE EXPO – Cycling Trends for City and Nature

• Premiere of Bike Expo in late July 2009
• Preview of the latest bicycle trends
• Public exposition with industry visitor preview days
• More than 8 million consumers in Munich and vicinity

BIKE EXPO presented by Messe München GmbH from July 23rd – 26th, 2009 is a new, comprehensive platform for the bicycle market at the New Munich Trade Fair. With the theme “Cycling Trends for City and Nature” BIKE EXPO offers the latest trends from the bicycle industry. The concept includes industry visitor preview days followed by a public exposition. The exhibition space is designed particularly with industry professionals in mind, and divided into the subjects of E- and City-Bikes as well as Fashion and Components. Dirt- and MTB-Bike oriented consumers will find a specially designated exhibition in the outdoor and demonstration areas, complete with several extensive side event highlights, as well as a public cycling race through Munich’s East End.

BIKE EXPO is organized by Messe München GmbH’s Consumer Goods Business Unit, which is also responsible for a number of sports platforms, such as ispo winter, ispo china or the Running Order Show. This team is assisted by competent partners, such as PLAN B – organizer of the Sympatex BIKE Festival in Riva del Garda and Willingen, as well as the multi-leg mountain bike races Transalp and Trans Germany – will coordinate the side event program and outdoor expo, as well as service the mountain bike exhibitors in this area. Bike-event experts rasoulution organize the cycling scene get-together in the outdoor areas complete with mountain bike and BMX dirt jump contests, as well as an extensive evening program including DJ sets and live music. Last but not least, the sports marketing agency runabout will hold the ‘Velonale’, a 20-kilometer bike race for everyone on Sunday, July 26th, 2009, on the grounds of the New Munich Trade Fair, as well as a timed race for more ambitious cyclists.

Munich, a true cycling city, is predestined for a trade show with focus on cycling. The city lives and breathes the new bike culture: in addition to a well-established network of bike paths, the city and its outskirts also offer a multitude of bike trails for all disciplines and skill levels. Furthermore, Munich is the perfect trade show location thanks to its state-of-the-art exhibition center, optimal infrastructure, and extensive selection of accommodations in all hotel categories.

Industry Statements:

“The concept of a bike exposition, early in the year and focused on consumers is convincing. On one hand it accommodates our production cycle, and on the other hand we enjoy the contact to consumers. They provide us with direct feedback to our current designs.” (Peter Räuber, Maloja)

“The top trends for the near future are clearly e-bikes and dirt bikes. It’s great that Munich now offers the right platform these segments deserve,” (Thomas Buhler, Owner Radsport Buhler)

For more information, please visit: www.bike-expo.com

source: rasoulution