Huntington Beach, CA (April 30, 2009) – With its fresh new look, new owner and a stable of top

sponsored athletes, SDG COMPONENTS rolled into the Sea Otter Classic with lofty expectations and

came away with phenomenal feedback and several podium spots. Opting to partner with Northern

California’s anchor retailer - RideSFO (rideSFO.com) – new president Tyler Anspach and his longtime

lieutenant, Chris Han, used the RideSFO booth as their base camp.  Heavy consumer traffic, a DJ

and a cloudless blue sky made for a solid weekend for the globe’s premier saddle brand.

“Feedback regarding the new logo was tremendous both from the trade and consumers alike,” said

Anspach. “Between unveiling the updated logo and our sponsored athletes’ performance, the weekend

couldn’t have been better!”

After eight years with SDG USA, Anspach acquired the brand last month, formed SDG COMPONENTS

and continues to build on the heritage and brand equity that has been synonymous with the iconic

saddle maker for the past 14 years. The Sea Otter Classic offered a natural backdrop for Anspach to

convey his ‘new day’ mantra to the bicycle industry.  He has moved quickly to freshen up the logo,

adding an avatar-like ‘bug.’

“We’ll continue build on the authenticity of the SDG brand, while making some modifications to the

overall look and feel as well,” Anspach said. “There’s no need to reinvent the wheel – but simply refine

and add consistency to our go-to-market strategy.”

Solid Results for SDG COMPONENTS Athletes:

Pro Men’s DH: Mick Hannah (AUS) is back on the circuit for 2009, racing for Factory GT and took top

honors.  Andrew Neethling (SA) on the newly formed Trek World Racing team finished 3^rd, with his Kiwi

teammate Justin Leov taking 4^th. SDG COMPONENTS had nine out of the top 15 on the I-Beam

Technology.

Pro Women’s DH:  Tracy Moseley (GBR), also on Trek World Racing, fresh off her Round 1 World Cup

Victory topped off in 1^st again!

Pro Men’s Dual Slalom:  The racing was intense and every heat was close – keeping the packed crowd

on their toes. Sam Hill (AUS), Team Monster Energy / Specialized / I-Beams made his first of many top

podiums to come this season, as he garnered 1^st place.  Cody Warren (US), Specialized Team

America, grabbed 2nd. The Company’s athletes claimed five out of the top 10 slots.

Pro Women’s Dual Slalom:  Mio Suemasa (JPN) Fun Fancy/Intense, placed 4th against the likes of

Melissa Buhl and Jill Kintner.

Pro Dual Stunt: Longtime SDG  athlete Kyle Strait claimed 2^nd, with Andrew Taylor, Aaron Chase and

Eric Porter – all aboard SDG COMPONENTS, finished in the top 10.

Team Update:

SDG COMPONENTS are the official saddle and/ or post provider for the world’s best racing squads:

Team Monster / Specialized, Factory GT, Trek World Racing, Factory Yeti, Specialized Team America,

Team Commencal, Gravity Group Kenda/Morewood, Team Sol Vista, Vanderkitten Racing, Kenda Pro

Cycling presented by Spinergy.

About SDG COMPONENTS:

The Huntington Beach, Calif.-based enterprise has been designing and delivering performance saddlessince 1991.  Recently acquired by longtime employee Tyler Anspach, his mission remains constant: tocontinue to bring to market saddles that feature function, innovation and quality. The Companyrevolutionized the saddle/seat post industry when it launched the patented I-Beam technology, whichrelies on a single beam in lieu of rails to mount the saddle to the seat post. Its offering includes eightI-Beam Models, featuring the popular I-Fly and new Formula FX with a suspended rail and ‘Edge FlexTechnology’ with the soon release of the highly anticipated Patriot and Formula MT – an all mountainversion of the Formula FX.  With distributors in over 30 countries around the globe, the Company isentrenched in the worldwide bicycle industry.  SDG COMPONENTS may be found as Original Equipmen ton leading brands such as Commencal, GT, Mongoose, Cannondale, Yeti, Giant, Haro, Orange, Intense, SUNN and Louis Garneau. Learn more about the Company at www.sdgcomponents.com

source: Tyler Anspach

Huntington Beach, CA - March 18, 2009: Leading bicycle saddle maker SDG USA’s Bicycle Division has been acquired by its former General Manager for an undisclosed sum, the company announced today. Tyler Anspach, who has been with SDG for eight years, formed SDG Components LLC and the entity purchased the Bicycle Division’s inventory, intellectual property - including worldwide patents and trademarks. Anspach will serve as President of the Huntington Beach, CA-based enterprise.

SDG’s Motorsports division will not be affected by the purchase of the Bicycle Division and SDG founder Jerome Mezzasalma will retain ownership of the Motorcycle Division

“I’m really looking forward to building upon the brand’s foundation, 14 years in the marketplace,” Anspach said. “We have solid, long-term relationships with all our suppliers, distributors, teams and athletes, all who will be active in the product development realm as well.”

Anspach said that he and SDG Components management team is currently building an advisory board, comprised of product development specialists, athletes and bicycle industry veterans.

“Tyler has been a solid employee and lived the brand for the past eight years,” Mezzasalma said. “I know he’ll do everything in his power to maintain the standards that we’ve achieved and keep reaching for new technologies and innovations.”

SDG COMPONENTS are distributed in over 30 countries, including the following North American Distributors: Action Bicycle, BTI, Cyclone Bicycle, QBP in the United States and by Orange Sport Supply in Canada. SDG is a global leader in saddle technology, spec’ing OEM on major industry leading brands. SDG is renowned for developing the first Kevlar-covered saddle in the early ’90s and their latest innovation, the I-Beam, which has revolutionized the means by which a saddle affixes to an integrated post. The I-Beam relies on a single beam instead of rails, and the seat post clamp features a one-bolt adjustment.

Anspach also mentioned that the company will announce its elite-level mountain, road and BMX sponsorship roster within the next two weeks.

For additional information visit:

www.sdgcomponents.com

Taipei Show Booth # J717

source: Bicycle Newswire