November 7th, 2008 by 
adam
Bike Park Celebrates 10 year Anniversary with Mash Up Video Contest
WHISTLER, BC, November 7, 2008 – The Whistler Mountain Bike Park celebrated 10 years of success this year, and to thank die-hard park riders, launched a one of a kind contest. The Mash UP video contest ran July 1 through September 20 and gave away two prizes; a Whistler Mountain Bike Park Pass good for 10 years, a Whistler Mountain Bike Park edition Kona Stab Garbanzo DH mountain bike. Vancouver Island’s Aaron LaRoque and Vancouver’s Eric So were the winners.
The contest consisted of a random draw as well as a video mash-up contest. To be eligible to win the Mash-UP contest, entrants had to submit a short video comprised of mountain bike footage provided by The Collective and Freeride Entertainment. Ten minutes of footage was provided and no outside content was allowed. Each video was judged and scored based on how the video told the story of the bike park including branding, originality and stoke factor, with a low priority on editing.
LaRoque of Vancouver Island claimed top prize with his winning video and is now the proud owner of a Whistler Mountain Bike Park Pass good for the next 10 years. “There were tons of awesome entries and I am stoked to have been chosen as the winner,” says LaRoque. “I’m really looking forward to spending my summers riding in Whistler for the next 10 years!” The winner of the draw was Eric So of Vancouver, who took home a brand new, special Whistler Bike Park edition Kona Stab Garbanzo DH mountain bike.
The contest was launched with a target of receiving 30 to 40 video entries but as the word got out and the videos started coming in, judges were tasked with viewing 120 entries in total. “Obviously we are excited with the number of entries as it paves the way for us to continue with less traditional types of contests and promotions,” says Jeremy Olsen, Whistler Mountain Bike Park /Summer Marketing Coordinator and contest creator.
Since 1998 the Whistler Mountain Bike Park has been at the focal point of lift-accessed mountain biking and sustainable year-round resort operations. 10 years later, the Whistler Mountain Bike Park is known world wide for its success, quality and innovation as well as being home to Kokanee Crankworx, the biggest and most anticipated mountain bike festival on the planet.
For more information on the Whistler Mountain Bike Park and contest videos check out www.whistlerblackcomb.com/bike
Consistently ranked as North America’s top ski and snowboard resort, Whistler Blackcomb continues to raise the level of mountain excitement for its guests. With the landmark PEAK 2 PEAK Gondola opening December 12, the return of the popular Symphony Amphitheatre, and a host of other on-mountain improvements, this winter promises to be one of the most exciting yet. Located a scenic two-hour drive north of Vancouver, Canada up the spectacular ‘Sea to Sky’ Highway, this resort is home to Whistler and Blackcomb mountains, which boast one vertical mile of incredible skiing. With over 17 alpine bowls, four glaciers, 200 trails, and 8,171 acres of skiable terrain, the choices of where and what to ski/ride at Whistler Blackcomb from beginner to advanced terrain are staggering. Joined at the base by a vibrant pedestrian village filled with award-winning après bars, restaurants, patios, cafes, shops, galleries and spas, and surrounded by breathtaking scenery, this four-season resort is spectacular. For more information www.whistlerblackcomb.com.
About Intrawest ULC
Intrawest is a world leader in experiential destination resorts. The company has interests in ten resorts at North America’s most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest—a private resort club with locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com
