Blue Competition Cycles and Worlds Largest Triathlon Sign Sponsorship Agreement

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Chicago Triathlon chooses Blue Competition Cycles to serve as Official Bike Sponsor

Norcross, Georgia—November 30, 2008– Blue Competition Cycles has announced the signing of a 3-year agreement as the official bicycle sponsor of the Chicago Triathlon. The 27th annual Chicago Triathlon will be held on Sunday, August 30, 2009.  As Guinness World Record ™ holder for “World’s Largest Triathlon,” the 27th annual Chicago Triathlon is the premier event in the Life Time Fitness Triathlon Series, and attracts top amateur and professional athletes from around the globe.

Already the official bike sponsor for USA Triathlon, which is the national governing body for triathlon, duathlon, and other multi-sport disciplines in the United States, Blue Competition Cycles is well-prepared to meet the sponsorship requirements of the Chicago Triathlon.  “This sponsorship opportunity syncs up perfectly with our USA Triathlon sponsorship, as well as providing an opportunity for some of our athletes like Canadian National Champion Brent McMahon to showcase our quality products and visit with our consumers” states Chance Regina, National Sales Manager for Blue Competition Cycles.  “One of our many goals is to increase consumer visibility and bring attention to the Blue brand for our Chicago-based retailers who have supported us from the very beginning.  We expect our participation in such a prestigious event like the Chicago Triathlon will help us to accomplish these goals.”

As part of their sponsorship deal, Blue Competition Cycles will provide Triad framesets to the male and female amateurs with the fastest bike splits in the International distance event. Blue recently launched the Triad, high-end, full-carbon triathlon bike, as a top competitor in its class and with a free wind tunnel time offer* for consumers.  Blue will also be awarding a Blue 2Four, which is Blue’s 24-inch race-ready children’s road bike, to a deserving competitor in the children’s race, and a Blue T-17 triathlon bike to a lucky winner as part of the weekend festivities.

About Blue Competition Cycles

Blue Competition Cycles is a bicycle design and manufacturing firm headquartered in Norcross, Georgia. Founded by a group of world class cyclists in 2005, the company has since enjoyed significant annual growth.  Leading cyclists and multisport athletes have ridden Blue bicycles to victory in a variety of events including time trials, road races, elite triathlons and cyclocross. Blue Competition Cycles has become well-known for its expertise in crafting high-end, lightweight bicycle frames and components using aerospace quality carbon fiber. For more information, visit www.rideblue.com.

*Consumers receive one (1) hour of time in the A2 Wind Tunnel with each purchase of one complete Triad bicycle.  Triad is available with SRAM Red, Shimano Dura-Ace, SRAM Force, and Shimano Ultegra SL.  Red and Dura-Ace builds include a Zipp 404 front 808 rear clincher wheelset.

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