More and more brands are climbing aboard the Meet, Ride & Decide train as we steam along toward DealerCamp 2012 this July. Many of these top brands have also signed on to participate in PressCamp, our June media outing. These recent signees engaged in both camps include Canari, Shebeest, Enve Composites,Guru Cycles, and Hayes Group.
DealerCamp, 3point5 Renew Collaboration
Lifeboat Events, promoters of DealerCamp®, announce today the renewal of their partnership with popular retailer training site 3point5.com. 3point5.com and DealerCamp will work together to educate retail buyers about the summer show as it approaches and keep them informed about activities afterward.
“DealerCamp does a fantastic job of bringing brands and retailers together to preview new products and technologies,” said Patrick Purcell, senior marketing manager with eXperticity, the parent company of3point5.com. “3point5.com‘s partnership with DealerCamp has allowed us to extend that benefit to our members, brands and organizations to keep them up to speed on the event, and on the bike industry as a whole.”
Retail employees can log onto 3point5.com for free and unlock a cornucopia of top brands from across the globe. Once there, 3point5.com offers the knowledge shop employees need to perform at their best, with training to learn more about the brands they represent while earning discounts on top-quality gear.
“Last year our camp was fortunate to host some 650 retail buyers in just our second outing. Many of those buyers became aware of our camp on 3Point5.com. The response was overwhelming. We’ve got some exciting programs with 3point5.com to attract many, many more of their peers,” said Lance Camisasca, president of Lifeboat Events.