BTI Adds Okole Stuff Champois Ointment to Fastest Growing Segment in Bicycle Industry

News

What’s the Highest Turnover Item at Bicycle Distributors?
Chamois Ointment!

DEVELOPED BY SIX-TIME NATIONAL ENDURANCE CHAMPION “PUA” SAWICKI,
OKOLE STUFF IS UNMATCHED FOR COMFORT AND LONGEVITY

(Santa Fe, NM) Nov 24, 2009 – - BTI Distribution has signed on to make available to bicycle retailers the new leader in chamois ointment – Okole Stuff.

Translated as “Butt Stuff” in Hawaiian, Okole Stuff was born out of the need to have maximum comfort for hours in the saddle, that only a 24 Hour Champion like Pua Sawicki could create.

‘It Doesn’t Come Off!” Says BTI Testers…

“When I gave it to some of my high-mileage testers to evaluate, the first thing they told me was that they had to work to get it off their hands,” commented Seth Graves, Purchasing Manager for BTI. “Then they told me how well it worked on the trail and road, and we were sold. We belive Okole Stuff is destined to outperform the other products that are on the market!”

About Okole Stuff

Okole Stuff was developed by Multi-time National Endurance Mountain Bike Champion Monique “Pua” Sawicki. Along with having a storied career as a mountain bike racer, Hawaiian born Pua has given back to the community by creating a junior development squad called “Keiki’s”, coaching a high-school MTB team, putting on numerous skills clinics and welcoming interaction with her fans and fellow racers at events around the globe.

This unique ointment is the result of Pua trying every Chamois Cream on the market and not finding satisfactory performance. Try it for yourself and find real relief no matter how many miles your ride takes you.

Developed by athletes for athletes. Available from KHS, BTI and OkoleStuff.com

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 14 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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