Cannondale, GT, Schwinn, Mongoose Commit to BikeCamp and DealerCamp Events


CSG, Lifeboat Events Continue Partnership

Lifeboat Events, promoters of DealerCamp, and media gathering PressCamp, announce today their continuing partnership with Cycling Sports Group and the company’s participation across LBE’s events. Encompassing several powerhouse brands, including Cannondale, Schwinn, GT, Sugoi and Mongoose, CSG will utilize PressCamp to reveal new products to the media. Then at DealerCamp this July CSG dealers will receive exclusive access to 2013 product, along side the growing list of other manufacturers.

“We’re excited to again participate in DealerCamp this year in Park City. It’s an ideal setting to host and introduce our exciting new lines and our dealer have reinforced our decision to return,” said Dave Manchester, SVP North America Sales and Marketing, Cycling Sports Group. “The venue provides a stunning atmosphere where dealers can truly meet, ride, and decide.”

“It goes without saying that we are over the moon with ever-strengthening partnership with CSG. For DealerCamp, the most important thing to indicate is that CSG ‘gets it’. We have a critical focus to bring more retailers into the expo venue for 2012 and Dave Manchester and the team have made a significant commitment to the global success of entire event by supporting in this effort” boasted Lance Camisasca, president of Lifeboat Events.

PressCamp offers cycling brands a turnkey media camp for their next launch at budget cheating costs. DealerCamp is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide.

Source: Lifeboat Events

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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