Catch the Holiday Spirit with CLIF® BAR Seasonal Flavors
1 Percent of Net Proceeds to Benefit Winter Wildlands Alliance
EMERYVILLE, Calif., October 18, 2010 – CLIF BAR’s popular seasonal flavors have returned with an added benefit this year: The holiday spirit of giving back.
The flavor trio tastes like home-baked holiday treats and yet still has CLIF’s athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. The flavors – Cranberry Orange Nut Bread, Iced Gingerbread and Spiced Pumpkin Pie – are made with organic and all-natural ingredients. They are available nationwide now through the holiday season while supplies last (SRP: $1.39).
New this year to the seasonal flavor campaign, CLIF BAR will donate 1 percent of net sales to Winter Wildlands Alliance, the first and only national organization that works on behalf of skiers, snowboarders, snowshoers, winter hikers and other outdoor adventurers to address national issues that impact our winter wildlands.
“Once again this year we received a lot of phone calls and emails asking when our holiday-inspired flavors would be available. Well, the wait is over,” said Carly Lutz, Clif brand director. “And this year we’re proud to support Winter Wildlands Alliance in its preservation efforts – a cause anyone who enjoys outdoor winter adventures can get behind.”
The three limited-edition bars join 15 year-round CLIF BAR flavors, all made with whole ingredients you can see and taste, such as oats, fruit and nuts. CLIF BARs also serve as a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. In addition, CLIF BARs are free of trans fats, hydrogenated oils, high fructose corn syrup and artificial flavors, sweeteners and preservatives.
CLIF BAR is the market’s best-selling energy bar in grocery and natural food stores, according to The Nielsen Company and SPINS.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar or follow us on Twitter at: www.twitter.com/clifbar.