CLIF Bar’s Popular Seasonal Flavors Return for 10th Holiday Season

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Sentimental Flavor Favorites Give Back with Donation to Protect Our Winters

Emeryville, Calif., October 2, 2012 – CLIF® Bar’s highly anticipated seasonal flavors are back for the 10th consecutive holiday season. Throughout the decade, CLIF Bar has helped get athletes in the holiday spirit with limited-edition flavors that bring a distinctive twist to the best-selling energy bar. This year, CLIF Bar seasonal flavors return with three nostalgic favorites – Iced Gingerbread, Peppermint Stick and Spiced Pumpkin Pie.

Reminiscent of home-baked holiday treats, the three seasonal flavors deliver CLIF’s athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70 percent organic ingredients, the limited-edition bars are available now nationwide while supplies last (SRP: $1.39).

“CLIF Bar fans tell us they look forward to the arrival of our limited-edition flavors as they mark the start of the much anticipated winter sports season,” said Carly Lutz, brand director at Clif Bar & Company. “The classic holiday flavors evoke memories of their favorite seasonal pastimes and create excitement for upcoming outdoor adventures.”

In the spirit of the season, CLIF Bar will donate one percent of net seasonal sales to Protect Our Winters, an organization committed to engaging and mobilizing the winter sports community to lead the fight against climate change.

The three limited-edition CLIF Bars join 16 year-round flavors, all made with great-tasting organic ingredients you can see and taste. CLIF Bars are a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. CLIF Bars are also free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.

Source: Michelle Curran

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