Club Ride Apparel Appoints Backbone Media to Lead Public Relations Effort



Club Ride Apparel Appoints Backbone Media to Lead Public Relations Effort

02.09.2011– (Sun Valley, ID) – Club Ride Apparel, makers of versatile technical cycling wear with an emphasis on lifestyle and fashion today announce the appointment of Backbone Media to lead their public and media relations efforts.

Based in Sun Valley, Idaho, Club Ride launched in 2007 and since that time has successfully launched highly technical lines for both men and women. Focused on high-mileage riders who demand extremely high-functioning gear on the trail, yet still desire jerseys and shorts at home at the coffee shop or pub, Club Ride’s hip, yet understated offerings strike the perfect chord.

“Backbone is a great fit with our brand,” says Mike Herlinger, Club Ride’s founder and president. “Among PR agencies they’re unique in their understanding of the cycling market, plus they offer fresh creativity and the ability to leverage synergies with the other brands they represent in the outdoor industry.”

“We’re excited to bring Club Ride on board,” offers Penn Newhard from Backbone Media, “Right off the bat we were struck not only by their passion and commitment, but how they’ve offered a fresh interpretation of what riding gear can be. They’ve added something relevant and interesting to the cycling conversation.”

Club Ride’s offerings can be viewed at the upcoming North American Handmade Bicycle Show held February 25-27 in Austin, TX and also at Interbike in Las Vegas, NV from September 12-16, 2011. In addition, they’ll be supporting select events, riders and teams across the country throughout 2011.

About Club Ride
Club Ride began in spring 2007 in the small mountain town of Sun Valley, Idaho bringing authentic, comfortable and breathable cycling wear to life in contemporary, casual life-style fashions. They’re about passion, love for cycling, freedom and self-expression. Put on a shirt and shorts, get your crew together and go for a ride. Club Ride is for the bike and for your active lifestyle. For more information please visit

About Backbone Media
Backbone Media is a full service public relations firm with its roots in the outdoor industry. Backbone specializes in PR, product placement, media buying, joint marketing and marketing consulting. For more information visit

Source:  Mike McCormack

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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