Closing Out Strong Summer, Club Ride Makes a Big Move
Ketchum, ID – With Labor Day Weekend past and summer coming to a close, Club Ride has punctuated its successful season with major expansions and improvements. From a new facility to an expanded bank line, nearly every aspect of Club Ride’s business is advancing.
During the last week of August, Club Ride’s team completed a move from the company’s original headquarters to a new location with three times the square footage, including an expansive, dedicated warehouse space. With a growing staff and product line, the larger facility became a necessity. “With our 2013 collection nearly double the size of this year’s offerings, this move couldn’t wait another day,” said Founder Mike Herlinger. “Shipments of new product are scheduled to arrive in late September, and developing this new space has been a critical step in our growth.”
Club Ride’s website is currently undergoing a major facelift as well and is scheduled to be unveiled later this week. “We’ve been working hard all summer, continuing to raise the bar,” said CEO Scott Montgomery. “With a young, growing business like ours, it’s important to take things step by step, and a change like this new website is part of our steady progression. Other big improvements include earlier delivery to our 300 plus dealers, larger tradeshow presence, and greatly expanded catalog.”
Since being established in 2008, Club Ride has grown by leveraging its private funding. The end of the summer also brought with it the company’s first bank credit line, putting Club Ride’s management in a position to grow the business more aggressively. “This credit line is going to give us more agility in the marketplace,” noted Montgomery, “and we will be able to pursue opportunities with greater flexibility and assertiveness. With the Wells Fargo financing in place, we will be able to expand as budgeted for 2013. Approximately a third of our ’13 preseasons orders are now in hand, and we have seen our average order more than double, which has surpassed our expectations.”
With an enhanced lineup for 2013, including its new SUB5 urban line, Club Ride is positioning itself for success as it pursues those opportunities heading into the cycling industry’s fall preseason sales cycle. “We’ve been working on the 2013 line for well over a year,” said Herlinger, “and we really just can’t wait to get it to market and see how it’s received.”
About Club Ride
Club Ride Apparel, LLC designs and delivers innovative, fashion-oriented cycling apparel that is technical enough to handle the most demanding rides and styled for everyday casual lifestyle use. It’s apparel for the ride, and everything after.
Source – Ben Bradley