CTS Launches “Create Your Own Comeback” Campaign


Colorado Springs, CO – In honor of 7-Time Tour de France Champion Lance Armstrong’s return to professional cycling, Carmichael Training Systems has created the “Create Your Own Comeback” program to encourage athletes to get back in the game. With a compelling combination of services and products, the program allows athletes of all ability levels to benefit from the same package of integrated tools Lance’s coach, Chris Carmichael, is using to bring the cyclist back to the top of his sport. Complete details of the program can be seen at http://www.trainright.com/comeback and are listed below:

First month of coaching at no cost
With no costs to get started, there’s no risk or reason to wait.

90-Day No Penalty Opt-Out
Life is unpredictable, so if you have to end your coaching agreement within the first 90 days, there’s no early-cancellation penalty.

Complimentary Comeback Training Camp
Training camps are a crucial part of Lance’s comeback, so you’re invited to one of six specially-designed “Create Your Own Comeback” camps, at no charge.

10% Off 3D Dynamic Bike Fits & all CTS Performance Testing
Includes Lactate Threshold, VO2 max, Resting Metabolic Rate, Nutrition Analysis, Body Composition testing, and 3D Dynamic Bike Fits using Retul technology.

15% Off PowerTap 2.4 Wireless Power Meters

Community Participation Encouraged
CTS is also using this opportunity to launch a new online community (http://community.trainright.com), one which allows CTS Athletes and the public to create their own blogs, encourage other athletes, upload photos and videos, and participate in groups and forums. Company founder Chris Carmichael said, “I’m eager to see the content this supportive and positive community of athletes will post. I will be participating as well. I have a profile in this new community and I’ll be posting about Lance’s training and I look forward to reading and viewing personal comeback stories, race reports, and blogs.”

This new community is free to join and will be open to the public as well as to CTS Athletes. On the decision to open the community to the public, Carmichael commented, “I’m opening the doors to our community because there’s a serious need for inspiration right now. Lance’s comeback has inspired a lot of people to get moving – toward greater fitness, into the fight against cancer, etc. – and I believe there’s a huge, untapped well of inspiration in the stories and experiences of all CTS Athletes.”

Founded by Chris Carmichael in 1999, Carmichael Training Systems (CTS) inspires and empowers the athlete in EVERY BODY to perform at their best. For more information, visit www.trainright.com.

source: Carmichael Training Systems

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