Over 130 Rides in 11 Countries Registered for CycloFemme, A Global Women’s Cycling Day.
CycloFemme, created to Honor the Past, Celebrate the Present, Empower the Future of women in cycling is seeing great momentum with just six days until the event. Rides are continuing to pop up worldwide including locations in Italy, Germany, Mexico, The UK and Australia.
Boulder, Colorado, USA (May 7, 2012) – On May 13th, 2012, Girl Bike Love presents CycloFemme to Honor the Past, Celebrate the Present, Empower the Future of women in cycling.
Cyclists around the world have been invited to create rides, heeding the call “Come Ride WithUs”. Women, children, mothers, fathers, sisters, brothers, and friends join together to celebrate the bike and the possibilities it brings.
With just 6 days remaining until the official CycloFemme Cycling Day, over 130 rides in 11 countries have been registered. Rides are registered all over the US, Australia and the UK.
Bikes Belong and League of American Bicyclists, in the US, are sharing the message of CycloFemme as part of the US National Bike Month top events to participate in, the month of May.
Ride locations are posted on CycloFem.me although cyclists are encouraged to celebrate however they see fit; a ride to the park with family, a dirt ride on local trails, a race, or an epic adventure.
CycloFemme temporary tattoos are available online at CycloFem.me to be worn as a visual representation of support on May13th. A fitting image, the tattoo depicts a woman as the bike, empowering its movement.
People For Bikes, a Bikes Belong initiative, will provide CycloFemme temporary tattoos at the Tour of California at their booth on May 13th in Santa Rosa, California.
“It is our hope to see CycloFemme tattoos show up in the peloton at the Tour of California on the 13th. It would be a monumental showing of support for women’s cycling and racing.” said CycloFemme founder Sarai Snyder. “In order for real improvement in the number of women riding, we need men – fathers, sons and husbands – to get behind this too.”
Tattoos are available in sets of 10 for $10 on the Cyclofem.me website. Proceeds benefit Mountain 2 Mountain, a Colorado based non-profit that was founded on the vision of connecting communities and cultures to create voice and value for women and girls in conflict zones.
Inspired by the simplicity and grassroots approach to gaining greater support for women riding bikes, Language Dept., an NYC based branding agency took the vision of Girl Bike Love’s founder Sarai Snyder and created the CycloFemme identity.
“I wanted an image that truly represented the power of a woman on a bicycle and Language Dept. hit the nail on the head. Women have had very strong ties with the bike since its inception. For women in the 1890s the bicycle was a form of independence, which helped lead to the emancipation of women and the opportunity to wear pants. Today, women’s cycling is gaining momentum worldwide, with more emphasis on women’s racing and encouragement to get more women and youth riding bikes.” said Snyder.
“For many women and young girls around the world, the bicycle is vital for safety, provides the opportunity to attend school, access to health care, and economic independence. The bicycle is a vehicle for social change and we need more women leading that charge.” Celebrators of CycloFemme are being asked to use the hashtag #CycloFemme and geotag when using Twitter and Instagram to create an interactive map of stories and photos from their rides all over the world.
Photos, videos, and stories of the rides will also be collected on CycloFem.me after May 13th in to create a story of the day. A video documentation of the events of May 13th will soon follow.
CycloFemme was created by Girl Bike Love to present a unified voice for women’s cycling. Girl Bike Love is a platform for encouraging, inspiring and empowering women to ride bikes. The website girlbikelove.com hosts gear reviews, technical information, interviews, training and nutrition information, and stories about cycling presented in a format that is comfortable for women. Called “the hub and soul of women’s cycling”, Girl Bike Love’s goal is to provide a community for women to come together and learn about bikes and become empowered to adopt the cycling lifestyle.
Language Dept. is a studio of four city-commuting women who were inspired to make CycloFemme come alive. A NYC-based multi-disciplinary design firm driven by stories and how they are delivered—they create visual languages from the real world to the digital. They are also in love with the freedom a bike brings to life in the city.
Source: Sarai Snyder