DealerCamp™ to Establish an Industry Advisory Board


Steering committee will help shape future events


Laguna Niguel, CA–Lifeboat Events has announced that it is forming an advisory board–comprised of nine bicycle suppliers and three retailers–to ensure that DealerCamp™ best serves the industry. An innovative outdoor demo and expo event for bicycle suppliers and retailers, DealerCamp debuts this year July 29-31 at Deer Valley Resort in Park City, Utah.

The nine companies on the advisory board are Advanced Sports International, BH/Pivot, BionX, Ibis Cycles, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB. Lifeboat Events also plans to invite three retailers who attend DealerCamp 2010 to serve on the committee, which will provide guidance on key issues such as DealerCamp’s timing, location, features and ways it can maximize the return on investment for both suppliers and retailers.

“Here at SRAM, we love getting in front of dealers to train and educate them on our new product lines. DealerCamp provides the perfect outlet for us to engage and activate the nation’s most influential shops,” said David Zimberoff, global marketing director for SRAM. “As part of the advisory board for future DealerCamp events, we look forward to serving the needs of dealers to make the most efficient use of their time.”

Lance Camisasca, president of Lifeboat Events, said his group’s fundamental goal is to cater to the needs of the industry. “We’re creating an advisory board of leading industry companies so we can gather diverse, valuable feedback on DealerCamp,” said Camisasca. “This way we’ll be able to create the most effective event and adapt as the industry evolves.”

DealerCamp is an intimate expo and demo event where suppliers and retailers can enjoy quality interactions while testing the latest equipment on epic roads and trails. The 2010 event already has nearly 100 retail businesses registered, as well as 29 exhibiting brands–Avid, BH Bikes, BionX, BMC Racing, Breezer, Civia, Crankbrothers, Freedom by WTB, Fulcrum, Fuji, GORE™ RideOn© Cable Systems, Ibis Cycles, Kestrel, Lazer Helmets, Marin, Nuvinci, Oval, Pivot Cycles, PRO Components, Ridley, RockShox, Salsa, SCOTT USA, SE Bikes, Shimano, SRAM, Truvativ, WTB and Zipp.

Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.

All qualified retailers are welcome to attend DealerCamp. There is no entry fee. In addition, 100 retail businesses, selected with exhibitor input, are receiving free lodging and a travel subsidy to attend the event.

For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit To register for the event, visit

About Lifeboat Events
Lifeboat Events hosts cutting-edge events specifically for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Avery Stonich and Christopher Zigmont.

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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