| Laguna Niguel, CA–After a deep look into the necessities of the new cycling economy, Lifeboat Events announced that DealerCamp™ 2011 will take place July 26-28 at Deer Valley Resort in Park City, Utah. The company selected this strategic timing after collecting valuable feedback from key industry brands and studying emerging buying and manufacturing trends.
Following the success of the 2010 event, which featured 53 industry-leading brands, Lifeboat Events seeks to increase attendance of both exhibitors and retailers while keeping an eye on the participants’ desire to keep DealerCamp intimate.
“We’ve heard from our advisory board, the brands and the retailers about their wishes for modest growth, but more importantly, about the desire to keep the intimacy and exclusive atmosphere that we created this July in Park City,” said Lance Camisasca, president of Lifeboat Events. “These exhibit dates are some of the most important days for a retailer, who may be deciding on a significant buy or product range, so we need to keep that comfort. Just footsteps from top-notch lodging, roads and trails, DealerCamp is unlike any other demo event out there.”
Further tuning provides mid-week exhibit days to benefit retailer attendees. Exhibitors can plan their calendars, with move-in dates of July 24 and 25 and expo dates of July 26, 27 and 28. They can also anticipate reduced exhibit rates, with details to be announced on September 15.
Retailers at the 2010 event said they truly loved the assortment and access to exhibiting brands at DealerCamp. Dealers can look forward to a 25 percent increase in subsidized invitations in 2011, as well as twice as many brands to preview.
Tracy Player, buyer for Cambria Bicycle Outfitter in Cambria, California, said DealerCamp 2010 was excellent. “I had time to talk to vendors and to test bikes, which was great,” said Player. “I didn’t feel like I was competing for face time. And the business cards I pocketed were from the heads of companies. If you want to talk to leaders, you have a better chance of doing it here than at a big trade show.”
These factors, combined with the legendary on and off-road riding in and around Deer Valley Resort, should make buying and planning for retailers easier than ever.
About Lifeboat Events
Lifeboat Events hosts cutting-edge events specifically for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Avery Stonich and Christopher Zigmont.
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