DealerCamp Looking Totally Dialed

33DealerCamp™ Looking Totally Dialed
Just a few exhibitor and subsidized retailer spots remain

Laguna Niguel, CA–
With three weeks to go until Lifeboat Event’s inaugural DealerCamp™, final plans for the event are taking shape. This innovative outdoor demo and expo event for bicycle suppliers and retailers–July 29-31 at Deer Valley Resort in Park City, Utah–promises to be an outstanding opportunity for quality interactions at a key point in the buying season.DealerCamp will feature nearly 60 exhibiting bicycle industry brands, including new additions of Argon 18, BTI, Campagnolo Sportswear, Carnac, Charge, Cinelli, Commencal, Dainese, DeFeet, DeMarchi, Osprey Packs, Speedplay, Spenco Cycling Gloves, STEVENS, Voodoo and Zoic.Lance Donnell, president and CEO of Sinclair Imports, is very excited to bring his four exclusive brands to DealerCamp. “It is so important to reach dealers in the critical July/August period,” said Donnell. “This is when brands are being decided and budgets allocated. With DealerCamp, we get a chance to show many of the country’s best retailers some exciting new products and talk about working together before their ‘open to buy’ is soaked up by the big guys.”
One hundred lucky retail businesses will receive free lodging and a travel stipend to attend DealerCamp. Lifeboat Events has issued all subsidy invitations, choosing shops identified by exhibitors. Subsidized spots are available to these invited retailers on a first-come first-served basis.

At press time, fewer than 20 subsidized retail business spots remained.

All other qualified retailers are welcome to attend DealerCamp at their own expense. Already more than 200 retailers from across the nation are registered to attend DealerCamp.

Subsidized retail businesses will also receive a swag bag from Osprey Packs, the official courier bag provider for DealerCamp. Many exhibitors are contributing product for the bags, which will be jam-packed with goodies.

Several special events are planned during DealerCamp. The opening reception on July 29 will feature a live auction fundraiser spearheaded by Speedplay and benefiting the U.S. Bicycling Hall of Fame. In addition, QBP and NuVinci are planning evening networking events.

DealerCamp’s intimate format will allow suppliers and retailers to enjoy focused discussions while testing the latest equipment on epic roads and trails.

Lance Camisasca, president of Lifeboat Events, is enthusiastic about how the event is coming together. “We set out to create an event that serves the bicycle industry’s needs in a location that represents cycling,” said Camisasca. “Having just completed our PressCamp event in Deer Valley, we know that this area is perfect for this type of thing. The demo terrain is outstanding, the resort and Park City are welcoming us with open arms, and enthusiasm from the industry is tremendous. I cannot wait for DealerCamp. It is going to be awesome.”

Lifeboat Events also welcomes all qualified media to DealerCamp.

For more information, including details about exhibitor pricing, lodging, the Retailer Subsidy Program, registered retailers and the list of subsidized retail businesses, visit To register for the event, visit

About Lifeboat EventsLBE logo
Lifeboat Events hosts cutting-edge events specifically for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Avery Stonich and Christopher Zigmont.Follow us on:

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June 20-24, 2011
Deer Valley Resort
Park City, Utah

An intimate gathering of journalists and bicycle industry companies.

July 29-31, 2010
Deer Valley Resort
Park City, Utah

An innovative outdoor demo and expo event for retailers and suppliers.

Source: Lifeboat Events

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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