DealerCamp Product Preview


ENVE Brings Test Fleet to DC

ENVE, being located in the heart of the Wasatch Mountains means we have the perfect playground for testing and developing world class cycling wheels and components. DealerCamp is your opportunity to ride ENVE wheels on the roads and trails that helped develop them.

At your disposal ENVE will have a fleet of the new Smart ENVE System 3.4s, 6.7s, and 8.9s for you to demo as well as several pair of the first full-carbon 27.5″ (650b) tubeless clinchers. Along with the 27.5″ (650b) demos, ENVE will have a selection of 26″ and 29″ XC/AM wheels including a couple pairs of the new 26″ ENVE DH wheels built up and ready to roll.

As we like to say, “Those Who Ride Know.” Be in the know; stop by for a test ride.

Feedback Pulls Out the Sprint

Are you ready for the Sprint? Feedback Sports makers of premium work stands, versatile storage solutions and precision measurement will be showcasing the Sprint fork mount stand at Bike DealerCamp.

Consistent with other Feedback Sports stands the Sprint has a stable Tri-pod base, is versatile enough to accommodate almost any bike and folds down into a compact and portable size. The Sprint is currently being used by professional teams around the world and has already received rave reviews by many of the top industry mechanics.

Visit our tent at DealerCamp to see the Sprint in action and take advantage of show specials!

FSA offers One for All

Let FSA explain how to provide your customers the cranks and bottom brackets they need for all of the standards out there with one easy purchase.

Stop by the Full Speed Ahead booth at 10am and 2pm each day and they’ll show you how the ONE crank works with ALL the different BB standards and makes your life easier and more profitable. All for One, One for All.

K-EDGE Announces New Pricing and Products for Summer 2012

K-Edge comes to DealerCamp with a raft of new items and new pricing

NEW Price reduction on K-EDGE’s Original Chaincatcher- K13-001.  The original and still the choice from the Tour de France to your customer. Ensure Success by adding a K-EDGE. The MSRP drops from $39.99 to $29.99, increasing its competitive position in the growing chain catcher market while holding margin.

NEW K-EDGE PRO braze-on Chain Catcher
Professional Grade Chain Catcher debuting in London Olympic Game, it allows independent adjustment and tightening of derailleur. MSRP $39.99.

NEW K-EDGE Computer Mount for GARMIN EDGE

Features definitive click in-place triple locking system while sitting flush with handlebar top, centered with the stem. Adjustable to fit EDGE 200, 500, 800 models. MSRP $49.99.

NEW K-EDGE GO BIG MOUNTS for GO PRO Cameras in high demand. Technically, it’s not new not new, quietly debuting in Fall 2011, but selling fast and furiously.

CNC professional grade aluminum camera mounts for GO PRO, they will lock camera case on to your handlebars, seat rails or anywhere (universal). Price ranges from $24.99 to $59.99 in four models, three colors.

Evolution™ series 4 Integrated Chains come to DealerCamp

Kryptonite has introduced the Evolution™ series 4 Integrated Chains including the industry’s first mini chain. Portability and serious security meet head on. A real game changer, this chain provides a great opportunity for dealers as it offers greater security than a cable and more flexibility than a u-lock.

With this new patent-pending design, the end link secures the chain directly to the hardened deadbolt which provides extensive holding power of the link itself against attacks.

3 convenient sizes: 21.5″ (55cm), 35.5″ (90cm) and 5.25′ (160cm).

MSRP: $66.95 (55cm); $76.95 (90cm) $99.95 (160cm)

Mercury Wheels Releases 2013 Line at DealerCamp

Mercury Wheels continues to push the envelope with lightweight, lateral stiff and reliable wheels without compromising performance. We will be introducing our 2013 Line at DealerCamp where you will have an opportunity to ride our latest and greatest wheels.

Our original focus for the MZERO was to create a sub-1000 gram climbing wheelset, these wheels have quickly become an all round lightweight set of wheels for most race conditions. Lab results showed off the chart stiffness and strength in comparison to all other wheels on the market.


The SZERO is a solid performing wheel set that can be summed up as living Champagne dreams on a beer’s budget. We have built the SZERO exactly as our MZERO with the exception of the hub set and a lower price.

If you can live with your all round wheels at just a hair over 1000 grams, then this wheel set is for you. Swing by the Mercury booth to test a set of Mercury’s on your own bike or ride what the Kenda Pro Cycling team rides…the 2013 Masi Evoluzione’s with a set of Mercury Wheels.

Nutcase Announces New Products

Nutcase arrives at DealerCamp with exciting new items.

Bells - Nutcase brings its signature helmet graphics to a collection of fun and functional bicycle bells, designed, as ever, to make any cycling nut’s ride more stylish and safe.

The series of bicycle bell designs echo some of the top Nutcase Street helmets, including “8 Ball,” “Dazed and Amused,” “Pop Bullseye,” “Air America,” “Peace” and “X-­-Ray Brain.” Six designs in all, the bells come in a funky egg carton­-like package for retailers that holds 12 bells and makes a great-­-looking display for dealers and bike shops. Bells are sold individually, made from metal and have a distinctive, classic ring.

Visors -­- To protect against bright sunlight and light rain, the Nutcase removable visor shades, shields and protects. Made from soft, flexible rubber with a hard rubber fin (or flap) that fits between the ABS plastic outer shell and EPS foam liner – the new visor is perfect for unpredictable weather and sunny days alike.

Osprey Reveals Revamped Hydraulics at DealerCamp

Osprey Hydraulics™ Reservoir Carrying water should never compromise fit, comfort or stability in a pack. For 2013 Osprey packs has redesigned the Hydraulics™ Reservoir and significantly updated most of our hydration packs. The new Hydraulics™ Reservoir builds on the successful concepts behind the first generation. Entirely designed and manufactured by Osprey, we looked at every piece of the product in search for improvements. Some of the major improvements include:

  • New Metallocene PE high strength & taste free film (BPA & PVC free).
  • ¾ turn cap for quick and secure open/close.
  • New lightweight, low profile handle for easy fill and pack insertion
  • New direct welded HydroStatic™ plate maintains low & wide reservoir profile

shebeest Returns with a Splash

A true classic! The shebeest S-Cut jersey collection offers fit, performance, and style that are second to none. Ergonomically fitted specifically for women cyclists, the original S-Cut jersey is anatomically designed to move with her on the bike. Available in both short sleeve and sleeveless versions, solids and prints. MSRP: $60 to $70.

Visit shebeest at DealerCamp to see the entire 2013 collection.

Shimano Invites Dealers to Demo Dura-Ace 9000

Make sure to ride demo bikes and experience Shimano technologies like Ice Tech, Shadow +, and Di2 for yourself. Swing your Shimano-equipped bike by the Shimano booth after your ride for a free t-shirt.

Try out the new Dura-Ace 9000 while you’re there for a free cell phone case and other swag.

SmartbikeWasher Brings Green Message to DealerCamp

The SmartbikeWasher is a game-changer in bike service. Clean the whole bike, showroom clean, without taking it apart, in a fraction of the time it takes to do it the old fashioned way.

The first truly sustainable way to clean bikes – theSmartbikeWasher is a non-hazardous, self-cleaning system. It includes an integrated bike stand and a mobile base. SmartbikeWasher works better, faster, on more things, without harmful chemicals or bad smells in your shop. See how it can cut tune times in half. Let us prove it’s the best new tool bike service has seen in a long time.

Stages Indoor Cycling Offers the Latest for Indoor Cycling

Now you can feature a truly unique product in your shops! Stages Indoor Cycling presents the FreeMotion S Series Indoor Cycle, an indoor cycling trainer designed by competitive cyclists for competitive cyclists, featuring a power sensor option that measures a rider’s direct power output for accurate, consistent data such as watts, speed, distance and calorie burn.

From the commercial aluminum S11.9 bike featuring magnetic resistance to the steel S11.0 indoor trainer with drop bars, the FreeMotion SSeries is a low-maintenance indoor bike with a smooth, outdoor-like rideand the added ability to measure watts.

Imitate your outdoor training while avoiding the wear and tear on your outdoor bike. Now available in the Gates® Carbon Drive system option!

Come by our booth for a test ride… and win some free SWAG!


Introducing the Duro by Tifosi. Whether you’re a mad downhiller or a member of the Commuter Gran Prix, the Duro was made for you.

With retro styling and a plethora of frame colors and lenses to choose from, the Duro features hydrophilic, slip-resistant rubber nose pads and temples, an adjustable nose pad for a custom fit, and vented lenses to prevent fogging or over-heating.

At 32g and a $60-$70 price tag, the Duro is packed with features, value, and style. Fits Medium to Large face sizes, and is available in Interchangeable lens sets or Fototec auto-adjusting lens.

Walz Creates the Commemorative DealerCamp Cycling Cap

Walz Caps is looking forward to their first DealerCamp and since they love to create new cap designs, they’ve produced a unique 2012 cycling cap just for the occasion.

Walz Cap’s limited edition DealerCamp cap is made from our high quality blend of eco-friendly hemp and recycled cotton and embroidered with the DealerCamp logo and Park City, UT on the side.

Those are limited to 100 pieces and retailers can receive them free of charge by visiting the Walz Caps booth during their time at DealerCamp. Fifty caps will be given to the first fifty stores who come by our booth to talk some caps and have their badge swiped.

But wait, that means fifty caps are left. Whatever will be done? Retailers who schedule an appointment to stop by to see our full line of Walz Caps will be rewarded with one of the last fifty caps.

Don’t worry, they are actually pretty nice and we promise not to bite.

Zoic Makes Peace

The Nirvana from ZOIC makes peace between riding performance and casual style. This technical woven shirt is packed with cycling features for both singletrack and city riding.

The poly/nylon blend fabric wicks moisture and breathes during long rides, while the laid-back styling of the Nirvana transitions easily to street life.

A button front version features 2 chest pockets and a full-zip rear pocket while the half-zip version includes left chest pocket with headphone cable grommet, a knit back yoke and 2 hip zip pockets on the side seams.

Both styles are available in 3 solids and 3 plaids for $74.

Source: Lifeboat Events

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