Dirt Sweat & Gears Teams Up with Pro Racers to Fight Cancer Race makes USAC Ultra-Endurance Calendar for Second Year

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Fayetteville, Tennessee – January 2, 2008 – The Dirt, Sweat and Gears 12 hr. Race, recently selected for it’s second year on the USA Cycling Ultra-Endurance Calendar, is set to support several important causes. In addition to supporting trail advocacy for SORBA/IMBA, The American Cancer Society will also benefit from rider’s efforts with a contribution from event proceeds. DSG is also continuing the standard they set last year by offering male and female racers EQUAL prize money totaling more than $10,000 and delivering an unequaled race on an unbelievable private course.

“This year the American Cancer Society will benefit from your DSG race participation,” said Mark Cleveland, a partner in DSG. “It’s all about life and how you live it, but it’s also about how we come together to support people in need. The battle against this disease hits close to home for many of us.” In the days before the inaugural DSG race in 2007, Mark’s wife Sheila was diagnosed with breast cancer. She recently completed her last round of chemotherapy treatment. “My partners at DSG recognize the great work done by The American Cancer Society and we support their effort to Celebrate, Remember, and Fight Back.” http://www.acscan.org/

In a show of support for the fight against cancer, professional racers Rebecca Rusch (Specialized Bicycles), Namrita O’dea (Vassago Bicycles), Carey Lowery (Outdoor Store), Danielle Musto (KendaTitus/Hayes), Erica Tieszen (Giant), Rebecca Tomaszewski (Wake-N-Bake), and reigning DSG champion Monique “Pua” Sawicki (Ellsworth Bicycles) are all signed on to support this important cause. “We can’t wait to go back, and if you’re looking for an incredible race to take part in, look no further, this would be the one” says Monique “Pua” Sawicki, “So if we can support a race like DSG that has done so much to support us, and we support cancer research at the same time, everybody wins.”

DSG also connected with female professional racers last year when it committed to pay women the same as men for every podium performance! In support of the efforts of professional cyclist Georgia Gould (Luna), Race Director Clay Higgins says, “We think it is critical that both male and female elite athletes are compensated equally, and if we can continue to do just that at our event, we see no reason that this should not become the norm in cycling.” Higgins was excited about the DSG once again being selected for the USAC Ultra Endurance Calendar again, and plans to take the race up another notch this year. “Registration is way up this year and competition in the ladies and men’s fields is getting deeper as first time registrants join the returning professionals for a weekend of racing and bike festival fun.”

Dirt, Sweat and Gears – Dirt Sweat & Gears is a USAC Ultra Endurance Series 12 hr. Mountain Bike Race and Festival that takes place on the weekend of May 2nd – May 3rd 2008. Last year DSG hosted racers from 31 states competing for a $10,000 purse and walking away with over $15,000 of schwag including complete bikes, frames, and most importantly, great memories. An addition to the DSG weekend, SSUSA, will take place on May 2nd and will feature a three round single speed race with all the requisite single speed shenanigans. For more information visit: www.dirtsweatandgears.com

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source: Grant Castle, Marketing Director, Dirt Sweat & Gears

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