Dirty Dog MTB Introduces New Web Lightweight Rotor


HALF MOON BAY, CA (June, 16 2011) — Dirty Dog MTB has introduced a new Web ultralight Rotor to complement its existing line-up of premium, custom graphic themed rotors.

Dirty Dog’s loyal following was clamoring for it, so the Bay Area-based company gave them what they wanted—a Rotor like a spider web. It’s lighter and more durable at a much better value ($38.95 MSRP) than the competition.

This new 6-bolt standard 160-millimeter Rotor comes in at 109 grams and is made from a special 400 Series High-Carbon Stainless Steel. It integrates a scalloped braking surface that provides ample metal for dependable breaking while cooling and clearing the break pads from grime and build-up. The interlaced web-like struts create a stiffer rotor to stay true without adding weight.

“At Dirty Dog MTB we engineer our rotors and other components to look better and ride better than anything else out there. If you care about weight but don’t want to give up on performance check out the Web,” said Martin Dieck, one of Dirty Dog’s founders.

To help spread the word Dirty Dog has hired Rob Reedy of Echos Communications. “It’s good to have a partner like Echos that brings the same passion for mountain biking as we do,” Dieck said.

Reedy echoed DeBeer’s sentiments. “I’m excited to hook up with a brand that’s as dedicated to the dirt as I am,” Reedy said. “Dirty Dog supports the bicycle community as well as designs and manufacturers top of the line products, this credibility and innovation are important to the industry.”

Dirty Dog’s mission for the last seven years has been to make high quality, high performance components that stand out on the trails. Besides their new Web Rotor, the company makes five uniquely designed laser cut rotors that include Skull and Dragon. Dirty Dog also makes The Reaper Skull Stem and Cable Guides.

Source: Rob Reedy, Echos Communications

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  • Colin M says:

    Rob Reedy needs to learn how to spell “brake” correctly in this context. They are not “break” rotors.

    Dirty Dog make the best rotors in my experience. Never had one show any warping ever.

  • Andrew says:

    Maguras storm sl rotor is atleast 20 grams lighter and just as strong.
    Nice try tho ;)

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