DT Swiss Hires Shane Hensley To Lead Event And Field Support


DT Swiss Hires Shane Hensley To Lead Event And Field Support

Grand Junction, CO—DT Swiss has hired Shane Hensley to lead their Event and Field Support effective October 2010. “I am looking forward to training our retail and OEM partners, and helping DT Swiss in our next phase of growth,” Hensley said. Shane will work directly with the sales and marketing team to enhance dealer relations and provide technical support at both events and inside bicycle shops across North America.


“Shane has been a great guy to work with over the last 6 years. Even though he represented his own contracting company, Shane always viewed and performed his role as he was a DT Swiss team member. As our company has grown and we head into the next phase of our growth, it makes complete sense to add Shane as a full-time team member” said Chip Barbieri, GM/CEO of DT Swiss Inc. “There are many things great about Shane, but his high level of technical experience and real-world product knowledge will truly be an asset to both DT Swiss and our dealers!”



Hensley has been an extremely important member of the DT Swiss family for the past 6 years working as an independent contractor with Velocity Racing providing technical support for DT Swiss at events such as Sea Otter, Mountain States Cup and North American World Cups.   Shane has an outstanding relationship with members of the industry, racing teams, and dealers through his near 20 years in the cycling industry.  He will be based in the Denver area and can often be seen on his road bike high atop a pass or on a mountain bike ride pinning it down a trail.   Shane can be contacted at shensley@dtswiss.com


Paul Guebara
Sales & Marketing

DT Swiss Inc.

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