Easton Bell Hosts a Party for IMBA – Bell Office Mini Tour

Company Spotlight

Easton-Bell Sports held a party last week for IMBA and it’s board members. Mtbr was invited to join the festivities and we enjoyed chatting with several important members of IMBA’s board of directors as well as employees from Bell, Easton, Jenson USA, Fox Racing Shox, SRAM and more! We have a few pix from the evening and a mini tour of the Easton-Bell headquarters including some product highlights from Easton, Bell and Giro.

Besides serving as a location for IMBA’s Board of Directors to host their board meeting, the party also served as a chance to mingle with bike industry folks as well as trail advocacy supporters. There were 3 speakers for the evening starting off with a welcome and thank you from Robert (Bob) Winston, IMBA’s Chairman of the Board. Next, IMBA’s President and Executive Director Mike Van Abel gave an update on the status of things in Washington. He also gave thanks to Tom Ward (IMBA’s California representative from Sacramento) for all his hard work. Lastly, Mike explained the importance of local IMBA chapters and local volunteers. This lead perfectly into Mark Davidson’s (President of the Mountain Bikers of Santa Cruz – MBoSC) announcement that the highly successful MBoSC is becoming an IMBA chapter!

Mark comments: “This (announcement) is a historic moment in the history of mountain biking in Santa Cruz. I’m really looking forward to our partnership with IMBA to capitalize on the many new mountain biking opportunities in Santa Cruz county over the next decade.”

Here is one of just a few product shots we took. Shown here is the brand new Bell Super – an All Mountain helmet that will be available in May 2013. Shown here in blue/green moto, the Bell Super will have an MSRP of $125.

Easton Bell Hosts a Party for IMBA – Bell Office Mini Tour Gallery
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Easton Bell HQ

Easton Bell HQ located in Scott's Valley, CA
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Easton Bell Sports

View of the upstairs from the main lobby
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IMBA Chairman of the IMBA board - Bob Winston

Main man from IMBA, Bob Winston gave the welcoming speech for those in attendance.
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IMBA Bell Kinetic Coffee

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IMBA party food

the wings were awesome!
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Good food, good beer and good people.

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Bell Drop face helmet

shown in Artist Series graphics MSRP: $130
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Bell Super - All Mountain helmet

coming May 2013 (shown in blue/green moto) MSRP: $125
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IMBA's President and Executive Director - Mike Van Abel

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Mark Davidson from MBoSC (Mountain Bikers of Santa Cruz)

Mark announced the big news that MBoSC is becoming an IMBA chapter!
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Giro helmets, shoes and gloves on display

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Design Process - helmets and their creation

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Aerodynamics testing

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Blackburn is part of Easton Bell Sports brands

shown here are just a few Blackburn products including their Eurobike 2010 award winning Toolmanator 3
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Mountain bike DJ banner

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Did you know that Evel Knievel wore Bell helmets?

The text reads, "I'm a jumping son of a bitch. I'll jump anything."
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Upper lobby products on display.

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Easton Havoc wheels and bars

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Easton wheels, bars, forks and posts

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Mick Hannah's United Ride autographed jersey

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Ryder Hesjedal Pink jersey

from winning the 2012 Giro d'Italia. Ryder was a former pro mountain biker before crossing over to the dark side.
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Giro is also part of the Easton Bell Sports brands

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Giro Indicator helmet

MSRP: $40
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Giro Indicator helmet

MSRP: $40
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Giro Remedy full face helmet

shown in Black/Cyan/Lime Lines MSRP: $150
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Giro Feature trail helmet

shown in Highlight Yellow/Bright Green Lines MSRP: $75.00
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Giro helmets and goggles

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Giro products

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Bell helmets from cycling and motorsports

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Team Leopard Trek TT helmet - Bell Javelin

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BMC TT helmet

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Cadel Evans autographed helmet and jersey

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Cadel Evans autographed Bell Volt helmet

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Bell Volt road helmet

shown in silver/white MSRP: $155
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Credit Agricole Bell Sweep team helmet

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Bell Volt road helmet with World Champion colors

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Bell Moto 8 full face helmet

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Anatomy of a Win - Cadel Evans

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Bell helmets and Anatomy of a Win - Cadel Evans

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Bell Faction - Skate style lid

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New Bell Gage road helmet

shown in blue/gold swerve MSRP: $190
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Bell Gage road helmet

shown in matte black/orange/blue swerve MSRP: $190
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Bell Built huge banner in main lobby

Photo was taken from a Bell employee workday on the Emma McCrary trail as a holiday offsite
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Mad River Brewing Company

Steelhead Extra Pale Ale was on tap!
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Elayna Caldwell

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Mark Jordan - Fox Racing Shox

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Easton Bell IMBA Reception

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Commemorative IMBA/Bell Built Pint Glasses

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easton-bell-IMBA

Read more comments about IMBA and trail advocacy from SRAM’s Elayna Caldwell, Fox Racing Shox’s Mark Jordan and IMBA’s Rich Cook>>

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 14 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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