Easton Bell Hosts a Party for IMBA – Bell Office Mini Tour

Company Spotlight

Easton-Bell Sports held a party last week for IMBA and it’s board members. Mtbr was invited to join the festivities and we enjoyed chatting with several important members of IMBA’s board of directors as well as employees from Bell, Easton, Jenson USA, Fox Racing Shox, SRAM and more! We have a few pix from the evening and a mini tour of the Easton-Bell headquarters including some product highlights from Easton, Bell and Giro.

Besides serving as a location for IMBA’s Board of Directors to host their board meeting, the party also served as a chance to mingle with bike industry folks as well as trail advocacy supporters. There were 3 speakers for the evening starting off with a welcome and thank you from Robert (Bob) Winston, IMBA’s Chairman of the Board. Next, IMBA’s President and Executive Director Mike Van Abel gave an update on the status of things in Washington. He also gave thanks to Tom Ward (IMBA’s California representative from Sacramento) for all his hard work. Lastly, Mike explained the importance of local IMBA chapters and local volunteers. This lead perfectly into Mark Davidson’s (President of the Mountain Bikers of Santa Cruz – MBoSC) announcement that the highly successful MBoSC is becoming an IMBA chapter!

Mark comments: “This (announcement) is a historic moment in the history of mountain biking in Santa Cruz. I’m really looking forward to our partnership with IMBA to capitalize on the many new mountain biking opportunities in Santa Cruz county over the next decade.”

Here is one of just a few product shots we took. Shown here is the brand new Bell Super – an All Mountain helmet that will be available in May 2013. Shown here in blue/green moto, the Bell Super will have an MSRP of $125.

Easton Bell Hosts a Party for IMBA – Bell Office Mini Tour Gallery
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Read more comments about IMBA and trail advocacy from SRAM’s Elayna Caldwell, Fox Racing Shox’s Mark Jordan and IMBA’s Rich Cook>>

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 12 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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