Ellsworth takes aggressive measures to lure back customers

30-day money back guarantee, plus new financing options

News
Ellsworth has had a rough couple of years, but the brand is trying to stage a comeback with aggressive new marketing strategies.

Ellsworth has had a rough couple of years, but the brand is trying to stage a comeback with aggressive new marketing strategies.

Ellsworth has had a tough time in recent years. The San Diego brand used to build dream machines, but they failed to keep up with rapid shifts in geometry, materials, and wheel size. There also developed a poor reputation for quality control, rampant failures, and customer service.

To try and get away from those issues, as well as reinvigorate the brand, Ellsworth was sold to a manufacturing partner. This was supposed to bring an infusion of cash and technology, but there were serious mismanagement and continuity issues. Things weren’t looking great for this storied brand until earlier this year when it was bought by Jonathan Freeman, a local San Diego investor.

We had a blast testing the new Ellsworth Rogue in Park City earlier this year.

We had a blast testing the new Ellsworth Rogue in Park City earlier this year.

Under his experienced hand, the brand is bringing a new generation of models to the market that deliver what the market wants. From what we’ve seen, the bikes seem good. They still have that distinct love-it-or-hate-it Ellsworth look, but they have updated graphics and modern geometries.

Still, after all, the turmoil, the brand might be a hard sell for some. That’s why Ellsworth is launching their new Performance Guarantee Program. If you buy one of their stock 2017 models, you have thirty days to fall in love. If you decide that the new ride isn’t pure bliss, they’ll give you a full refund (minus a $250 restocking fee).

New bikes, massive incentives. Is it enough?

New bikes, massive incentives. Is it enough?

To streamline the process, Ellsworth is working with mobile bike service brand VeloFix. Their trained mechanics will build, deliver, and setup your new bike at your preferred location. But wait, there’s more. Ellsworth is also offering new financing options. Qualified persons can pay zero interest for the next twelve months on any model.

On paper, there’s a lot to like, but is it enough to overcome the brand’s recent history?

For more info, visit www.ellsworthbikes.com.

Photo Thumbnails (click to enlarge)

Related Articles


NOTE: There are two ways to comment on our articles: Facebook or Wordpress. Facebook uses your real name and can be posted on your wall while Wordpress uses our login system. Feel free to use either one.

Facebook Comments:



Wordpress Comments:

  • Mark T. says:

    “plus new financing options” – mortgage for a bike? Not a stretch of imagination in the world of 10k+ bikes.

  • PinkFloydLandis says:

    “a full refund minus a $250 restocking fee”
    In other words, not a full refund.

  • W.M. says:

    No mention of Tony Ellsworth? The one common element across the years has been him and he is still in a leadership role. I hope they fix their issues but with the same person running the show it seems unlikely.

  • Fritz L. says:

    I would have to demo one of their bikes and then really be blown away to buy one again. I currently own a Santa Cruz Tallboy 2, but I have owned several Ellsworth Truths and liked their bikes. Unfortunately most of them had to be warrantied and after months of downtime every time something broke I finally went with another brand. I will say Ellsworth did stand behind their bikes. If I were buying a new bike, the Trek Fuel EX 29 is at the top of my list based on demos with Santa Cruz, Trek and Speciallized.

  • velodancer says:

    This is not a 30 day money back guarantee, nor a full refund. Both statements are false advertising and not a good start. I wouldn’t even think about such a purchase, unless I need a rental for one month.

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*


THE SITE

ABOUT MTBR

VISIT US AT

mtbr.com and the ConsumerReview Network are business units of Invenda Corporation

(C) Copyright 1996-2018. All Rights Reserved.