The Enduro World Series has announced that it’s coming to a TV screen near you thanks to a new partnership with IMG for mainstream television distribution of its race highlight shows.
IMG is one of the world’s largest distributors of sports media and so will be able to bring enduro to a new TV audience across the globe. The three-year deal will see the EWS create a 24 minute highlight show from each of this year’s races exclusively for IMG distribution, as well as an end of season round up video.
“Enduro is a sport that is going from strength to strength and growing in popularity around the world,” said Adam Kelly, IMG SVP of Media.
IMG is considered a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s top sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences; and is one of the largest independent producers and distributors of sports media.
These new IMG shows will be in addition to the online videos produced at every round by the in-house EWS team. This year’s online shows will undergo a bit of a transformation, with some more tech focused content and two new presenters. Ric McLaughlin, who viewers will recognize from the UCI Downhill World Cup coverage, will head up the presenting team. And joining him at select European rounds will be Tracy Moseley, a three-time Enduro World Champion and one of the most decorated mountain bikers in the sport.
The Enduro World Series kicks off it’s 2017 season next month with the Giant Toa Enduro in Rotorua, New Zealand. With 31 teams and a record 43 nationalities taking part, the fifth year of the Enduro World Series looks to be the biggest yet.
“It’s great to see how much the sport’s fan base has grown around the world in the last few years,” said Chris Ball, Enduro World Series director. “This new partnership is the natural next step, expanding enduro’s reach even further and bringing it to a whole new and wider global audience.”