American made. In a global economy, it seems there simply isn’t much of it anymore. In the bicycle industry, many of the products we bolt on our bikes come from the Far East. There’s nothing wrong with Asian-made products per-se, but it feels good knowing that your American-made product is helping foster a resurgence in US ingenuity and manufacturing.
On a recent trip to North Carolina for the launch of Cane Creek’s DBinline shock, we took a tour of the company’s factory where their entire line of shocks are made, as well as their high-end headsets, and the legendary Thuduster seatpost.
That’s right, the Thudbuster is still alive and well. Although you might not see them very often in the United States, in Germany they sell like bratwurst during Oktoberfest. It turns out the off-road bike touring community there is quite healthy, and the Thudbuster is the go-to post for taking the edge off bumpy trails.
Cane Creek started in North Carolina in 1973 as Dia-Compe, a Japanese parts manufacturer known best for braking systems. In 1991, a recently independent and new entity, Dia-Compe USA, patented a revolutionary design that is found on virtually every modern bicycle—the threadless headset design known as Aheadset.
In 1996 Dia-Compe USA changed its name to Cane Creek, after the road where the company has been located in the town of Fletcher since day one. The name change helped distinguish the new direction of the flourishing American company that was taking over the headset market. In 2010, the Aheadset patent expired, forcing the company to once again, pardon the pun, look ahead.
Company management decided that they wanted Cane Creek to be a “best-in-class” company, meaning, if they couldn’t make the absolute best product on the market, they would get out of the category. This is the reason, for example, why Cane Creek Cronos wheelsets no longer exist. Although they were excellent wheels, the company felt there were too many players in the market, and their efforts were better focused elsewhere.
One of the renewed areas of focus for Cane Creek became suspension. Although it wasn’t until 2005 when the first Double Barrel shock was released, the company had roots in suspension helping Paul Turner manufacture the very first Rock Shox RS-1 fork in 1989.
Since its initial launch, the success of the DB line of shocks has been tremendous, and the company anticipates significant growth over the next five to 10 years. To see every shock wearing the Cane Creek logo coming out of its North Carolina facility is encouraging for an industry that has drifted away from American production over the last decade.
From an old Bridgeport lathe to the newest and most advanced Brother digital CNC machinery, Cane Creek employees like Vice President of Engineering Josh Coaplen, take great pride in their American-made philosophy. Although most people associate high-end headset bling with Chris King, the Cane Creek 110 headset is truly a work of art, especially when you witness the exacting quality that goes into making each and every one. Why name it the 110? Because it comes with a 110-year warranty.