FI’ZI:K UPS ITS FAT TIRE SUPPORT
-MORE MTB PROS ON FI’ZI:K IN ’09-
12 March 2009 – Pozzoleone, Italy – Fi’zi:k, the high performance handmade Italian saddle brand, has stepped up its support on the dirt for the 2009 season. Amplified support is in response to increased OEM specification, as well as an increased demand from off-road teams and athletes for the premiere brand. Several partnered teams will be riding the new Tundra mtb saddle, introduced last year by 2008 Canadian XC Champion and 2008 overall NMBS winner, Geoff Kabush.
Fi’zi:k has been supporting professional mtb teams since its start in 1996, the first and longest running partnership having been with the revered Volvo-Cannondale team. Today, with many bike companies providing house-branded saddles to their respective pro mtb teams, opportunities to create long term partnerships are rare.
One rare long term partnership is with Kenda-Seven-NoTubes’ Mary McConneloug and Mike Broderick, now in their sixth year with fi’zi:k. “Loyalty and trust define our relationship with Mary and Mike,” said fi’zi:k’s US Marketing Manager, Suzette Ayotte. “They trust in fi’zi:k and they’ve been incredibly loyal. We know that other opportunities have been available to them, but they’ve remained true to the brand that supported them first. And year after year, they deliver both on and off the race course. They’re perfect ambassadors. Their integration of the professional life with their personal lifestyle represents very core of the sport.”
New to fi’zi:k in 2009 is Team GIANT. Adam Craig, now running the ultra light-weight Tundra, cut his teeth on fi’zi:k during his developmental years on John Kemp’s 2001 Team DEVO. “I’m pretty pumped to be back on Italian design, that being the combination of pure function and base sex appeal,” said Craig. “The seats do their job without the rider noticing yet somehow they get noticed along the way.” Team GIANT’s Kelli Emmet also opts for the lightweight, flat Tundra, while Carl Decker goes for the plusher Arione Tri 2 model. Kurtis Sorge will mix it up for Slopestyle with the Flash and Downhill with the zea:k.
Also new to fi’zi:k in 2009 is Team Suburu-Gary Fisher. While most of the team members have ridden the brand throughout their respective careers, ’09 marks the first official product partnership between Team Suburu-Gary Fisher and fi’zi:k. Both Jeremy Horgan-Kobelski and Sam Schlutz will run the ultra light weight Tundra while Koerber and Irmiger will run fi’zi:k’s women’s specific Vitesse.
Another new addition to the fi’zi:k off-road family is Germany’s Team Bulls sponsored by the country’s largest component distributor, ZEG. Marathon specialist and multistage specialists Thomas Dietsch, Karl Platt and Stefan Sahm will run the new Antares.
Returning to fi’zi:k in 2009 is Geoff Kabush, the original Tundra saddle spokesman. Kabush played an instrumental role in expediting the development of an ultra lightweight flat mtb saddle after having opted for both the carbon K:1 and Arione road saddles during his first year riding the brand. Kabush returns with new colors, new teammates and a new bike sponsor with Team Maxxis-Rocky Mountain. Joining Kabush are Lea Davidson, Raphael Gagne and 2008 World Cup Overall Champion Helene Marie Premont.
Also returning and now in its 10th year of partnership is the Cannondale Factory team led by veterans Roel Paulissen, Martin Gujan, and Marco Aurelio Fontana. Paulissen captured the Marathon World Championship last year on the Arione CX carbon but switches to the new Antares for its light weight and slightly wider rear platform. Fontana makes his fi’zi:k debut on the new mtb Tundra.
Fi’zi:k saddles are distributed through their US subsidiary, Highway Two, www.highwaytwo.com, 877.395.8088. For more information about fi’zi:k’s high performance saddles and accessories visit the website at www.fizik.it.
source: Suzette Ayotte