Foundry Announces National “Tradesmen” Competition


Five Winners Will Receive Free High-Performance Carbon Bikes from Foundry

Bloomington, MN-Dec. 19—Foundry Cycles announced a campaign to recruit five “Tradesmen,” amateur athletes who will promote the high-performance carbon bike brand in regions across the United States. The Tradesmen will be selected through a nationwide essay competition. The winners, to be announced next spring, will be flown to Foundry headquarters in Bloomington, MN where each will receive a free Foundry bike of their choice. The contest, which is open to men and women, begins January 1, 2012 and runs until late March. Entries can take the form of written or video essays, and may be submitted via the Foundry website——or through participating bike shops.

“We’re looking for people who feel a deep personal connection to the Foundry brand and its philosophy,” said Jason Grantz, Foundry brand manager. “People who see bikes as tools for riding hard and achieving their personal best.”

Specifically, Grantz added, Foundry wants cyclists who are active in their local bike community; who participate in and attend races, go on group rides, and are advocates for neighborhood bike shops.

“We want passionate cyclists, both men and women, who can spread the word about Foundry to their communities,” said Grantz.

The five Foundry Tradesmen will be announced at the end of April. Complete contest rules and requirements will be posted on in January 2012.

About Foundry
Foundry Cycles makes hard-working, modern performance bikes—purpose-built for people who ride hard. Offering carbon framesets and complete builds for road, mountain and cross, our bikes are precision tools that deliver uncompromising performance and enhance the entire ride experience. Foundry is based in Bloomington, MN. For more information, contact Jason Grantz, Foundry brand manager, at 877-774-6217, ext. 1493 or visit

Source: Jason Grantz

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