Freeride Foundation: The Female Freeride Establishmen

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Freeride Foundation is the first and only online retail store dedicated to female gravity addicts. In addition to carrying women’s riding clothes from Sombrio, Loeka, Harlot, and Twin Six, Freeride Foundation offers an online community for ladies who would rather huck and haul ass than kit up in Lycra for a five-hour climb.

Jackie Baker, a pro downhill racer, envisioned Freeride Foundation after she became frustrated with trying to find and buy women’s-specific riding clothes online and in local bike shops. “Although several retailers stock women’s clothing and gear, none have much of a selection,” Jackie says. “Freeride Foundation’s selection of brands, sizes, and colors make shopping for comfortable and unique riding kits easy and fun.” Jackie enlisted fellow pro downhiller Allie Burch to set up the shopping cart platform and site design elements. After six months of staring at their computers, Jackie and Allie launched FreerideFoundation.com on March 1, 2008.

Freeride Foundation’s goal is to provide women with a comprehensive catalog of downhill and freeride clothing and gear in an inviting and entertaining environment. Plans to bring in brands such as Spyder, Dakine, and Fox are in the works, and Freeride Foundation will soon stock riding gear such as shoes, helmets, and body armor. The community aspects of Freeride Foundation include a Freerider’s Forum, a comprehensive North American Racing Calendar, and a Blog that’s updated with women’s race results, news, and industry information.

If you like looking sharp while shredding sweet singletrack, Freeride Foundation invites you to join their new online community. Visit www.freeridefoundation.com to see what all the gravity girls are talking about.

source: Jackie Baker

 

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