Video: Get Rad with B-Rad

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Aaron Bradford knows how to shred the gnar and have fun doing it.

Aside from his uncanny ability to effortlessly slay any trail, Aaron Bradford also has the magical ability to make beers appear from nowhere during a ride. I don’t know if he wears a fanny pack or just has big pockets in his baggies, but I’ve witnessed Bradford produce Torpedo IPAs from nowhere in the middle of a ride; an especially welcome gesture when you’re fixing a flat tire.

Never pretentious and always approachable, the one they call B-Rad is a pro and a bro all wrapped into one laid-back, easy-going SuperProBro athlete. Whether he’s racing the Enduro circuit, crushing peoples’ dreams in cyclocross or just doing a soul ride in his hometown of Santa Cruz, the 28-year-old Bradford puts a priority on having fun. He follows no strict training regimen and doesn’t obsess over details; he just loves riding his bike. It’s a refreshing perspective for a professional athlete to have in a world where so many pros take themselves far too seriously.

Raw and Unbridled Talent – We like to call Aaron as ‘The Natural’

Although he has a laid back demeanor, when it’s time to compete, Bradford brings the noise. His resume is quite impressive, having won a Super D National Championship title in 2009, the Downieville Downhill in 2011 and a Singlespeed Cyclocross National Championship in 2012. These results combined with his approachable demeanor have earned Bradford a contract with BMC Switzerland for 2013 as well as deals with Easton Cycling, Fox Racing Shox and Giro. His newfound sponsor support is paying off, as he is currently leading the California Enduro Series and finished third behind Josh Carlson and Adam Craig at the most recent Oregon Enduro.

So the next time you’re in Santa Cruz, look up B-Rad and get ready to have an unforgettable time on the bike. Even if he drops you, don’t be surprised if he’s waiting at the bottom with a secret stash of beers for everyone.

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Official Video Description: There’s a lot of buzz about Aaron Bradford right now. For the first time in his decade-plus bike racing career, he finally has some solid support. This season the 28 year old rider is getting bikes (and a van!) from BMC Switzerland, wheels and components from Easton Cycling, suspension from Fox Racing Shox and helmets/shoes/gloves from Giro. Bradford’s bikes are dialed, his van is outfitted with a cooler and a sleeping cot and—for the first time—he can focus on racing instead of credit card debt.

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About the author: Kurt Gensheimer

Kurt Gensheimer thinks the bicycle is man’s most perfect invention. He firmly believes ‘singlespeed’ is a compound word. He sometimes wears a disco ball helmet. He is also known as Genshammer. He is a Gemini and sleeps outside in a hammock.



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  • Dennis says:

    Anyone know exactly where that trail he is riding is located? How is trail head accessed. I ride the SC area and would love to hit that trail.

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