Giro Launches Performance Cycling Footwear Line

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Giro Launches Performance Cycling Footwear Line

Giro_ProlightSLX_S_White_To

Facts About Giro’s Performance Shoe Line
• Seven different models
• Designed for road and off-road riding
• Price range for road is $349 to $199
• Price range for mountain is $279 to $199
• Available to consumers in January 2011
• Some models feature adjustable SuperNatural Fit Footbeds
• SuperNatural Fit Footbed Kit is available as an aftermarket item
• Development time for the line was two years
• Features a proprietary last designed from the ground-up exclusively by Giro
• Giro’s proprietary last was developed over 2 years, with 16 revisions, and thousands of miles of road and
trail testing
• Giro’s shoe line was developed with input and testing from Retul founder Todd Carver
• Three-time Tour of California Champion Levi Leipheimer was a critical force in the development of the
shoes and raced the Tour de France in the Prolight SLX
• Many shoes feature a high modulus carbon or composite sole designed by Easton engineers
• Shoe soles and other features were rigorously tested in the Easton Bell Sports in-house test lab
• Shoes feature premium materials such as Tejin uppers, custom fasteners and X-Static fabric
• Giro shoes will be sold through approximately 500 dealers in the United States
• Giro shoes will also be available through dealers in Germany, Switzerland Denmark, Benelux, Scandinavia
and the UK

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Model-By-Model
Road:
• Prolight SLX $349
• Factor $279
• Trans $199
Mountain
• Code $279
• Gauge $199
Women’s
• Espada $199
• Sica $199

About Giro Sport Design
Giro®, based in Scotts Valley, CA, is a worldwide leader in the design, development and marketing of premium,
high-performance protective gear and accessories for action sports and active lifestyles. We are an innovative and consumer-focused brand, with a mission to create products on the leading edge of inspired design that help you to look and feel your best.

Source:  Mark Riedy

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