Berkeley, CA – In a joint statement today, GU Energy Labs and Carmichael Training Systems announced a new partnership beginning in January 2009. Under the terms of the multi-year agreement, GU will become the Official Nutrition Supplier for Chris Carmichael and Carmichael Training Systems, the coaching choice of Tour de France and Ironman World Champions as well as amateur and professional athletes around the world.
The two companies will work together to maximize opportunities to educate athletes in proper sports nutrition. GU, the market-leading energy gel manufacturer, will provide products to all CTS coaches, camps and clinics from their growing array of performance sports nutrition offerings. These include original GU Energy Gel, Roctane Ultra Endurance Energy Gel, GU2O Electrolyte Drink and the soon-to-be-launched Chomps Energy Chews. Chris Carmichael and his talented team of coaches will endorse GU products as a part of their camps, clinics and individual coaching services.
“This is a wonderful opportunity to bring our premium sports nutrition products to a wider audience,” commented Holly Bennett, GU’s Senior Marketing Manager.
Bennett added, “We’ve long been fans of Chris and his CTS programs, and believe we share the core value of wanting to deliver the best products and services available to all athletes, from World Champion pros such as Craig Alexander to first-time marathoners or century riders. CTS focuses on customizing personal coaching plans that serve everyone from the weekend warrior to the world class professional. It’s a perfect fit. We couldn’t be happier.”
Chris Carmichael, founder of CTS and a former professional cyclist himself, was equally enthusiastic about the new arrangement. “It’s important to us that our partners share our commitment to quality and performance, values which have propelled our growth as a world-renowned one-on-one coaching service. We’ve gotten to know the GU product line and the team behind the scenes, and we’re convinced they offer the best nutrition solutions for athletes.”
About GU Energy Labs
GU’s original Energy Gel was launched in 1994 in Berkeley, CA. To this day, GU remains the market share leader and the premium gel available to endurance athletes. GU’s product line is designed to provide athletes with scientifically-proven, performance-tested nutrition.
For more information about GU, log onto www.GUenergy.com.
About Carmichael Training Systems
Founded in 2000 by Olympian, US Olympic Committee Coach of the Year, and bestselling author, Chris Carmichael, Carmichael Training Systems (CTS) inspires and empowers the athlete in every body to perform at their best. For more on Carmichael Training Systems and its approach to fitness, nutrition, and health, go to www.trainright.com.
source: Jim Rutberg