Hilride Progression Development Group (Hilride), based in Berkeley, California is excited to announce their new partnership with Specialized Bicycles.
Nat and Rachael Lopes founded Hilride to realize the potential of the global mountain biking movement as a force for economic development, environmental conservation and the promotion of healthy, active communities around the world. Hilride provides professional consulting services for the development of sustainable mountain bike trails, bike parks, lift access resorts and destination riding areas.
Their integrated approach provides master planning, design development, environmental consulting and marketing media production to land managers interested in developing mountain biking infrastructure.
Having worked with virtually every major land management agency in the US, Hilride has also lead international projects, including a mountain bike tourism development plan in Croatia. Noteworthy US projects include a trails redevelopment plan for Maui’s Kula Forest Reserve and master planning of the Stafford Lake Bike Park for the Marin County Department of Parks and Open Space.
Hilride works behind the scenes with land managers and local riding communities to provide professional expertise to ensure mountain bike destination development projects provide a high quality user experience, return on investment and minimize potential environmental impacts.
“The services they provide enable land managers to take the leap and move forward with the development of new biking facilities and projects,” says Mallory Burda, Specialized USA Advocacy Coordinator. “Their experience working directly with local riding communities all over the world make them great ambassadors for our sport and for the Specialized brand. We’re excited to welcome them into the Specialized family.”
Hilride will work to facilitate involving Specialized dealers with community based bike park and trail projects through the Specialized Dealer Grant Program, which provides funding for local bike oriented projects.
“In 2010, we saw the huge impact from the Specialized Dealer Grant that Pacific Bicycle Company received to fund the Redmond Bike Park. It helped with seed funding for the project, but even more than that it sent a strong signal to the local community, the parks department and the city planning commission that this was an important project and that it needed to be built,” says Nat Lopes.
“For years we have seen Specialized leading the industry in supporting the development of new riders and new places to ride. We are really excited about this partnership. The support is going to allow us to do more, in more communities for more riders. The bottom line is that with this partnership we are going to be able to get more people on bikes; more kids, more parents, more women and more families,” says Rachael Lopes.
You’ll find Nat ripping the trails on a Trail SX II and Rachael on the Safire Pro, and in the park they will both be riding P.2s.
Nat and Rachael Lopes are Certified Park and Recreation Professionals and are members of the National Recreation and Parks Association, and the Professional Trail Builders Association. Hilride is also a certified Women’s Business Enterprise.
Source: Nat Lopes/Hilride